March 4-5, 2009Location
Sales 2.0 Feature
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Gerhard GschwandtnerPublisher & Founder, Selling Power
Gerhard Gschwandtner is the founder and CEO of Personal Selling Power , Inc., a magazine and book publishing company located in Fredericksburg, VA. After seven years as an international sales and marketing executive in Austria, France, and the United States, he started a sales training consulting company and trained over 10,000 salespeople in Europe and the United States. In 1981 he started Selling Power on a shoestring budget and turned it into the leading sales management magazine, with a circulation of 138,000 subscribers in 67 countries. Today Personal Selling Power, Inc. has a book-publishing division, an audio-publishing division, and the leading Website in the sales industry, www.sellingpower.com, with over 100,000 individual visitors a month. Gschwandtner's wife, Laura, is the editor of Selling Power, and two of their three daughters also work for the magazine. He has created 14 books on selling and management and two books on photography.
David ThompsonCEO & Co-Founder, Genius.com, Inc
For nearly two decades Genius.com, Inc. CEO David Thompson has been at the forefront of major trends in the software industry. Thompson has delivered pioneering software applications, launched the leading on-demand software service (WebEx), and developed legendary marketing campaigns. Thompson recently co-authored Sales 2.0 For Dummies and chaired the sold-out Sales 2.0 Conference, where more than 400 attendees and speakers gathered to share strategic perspectives and practical insights about how sales and marketing organizations can take advantage of Web 2.0 technologies to increase sales volume and velocity. Thompson started Genius after his tenure at WebEx Communications (Now Cisco-WebEx), serving from 1998 through late 2004 as vice president of product marketing and then chief marketing officer. While at WebEx, Thompson shipped award-winning web conferencing products that reinvigorated the category, named the company and directed legendary marketing campaigns that vaulted WebEx to #1 in on-demand software. Thompson has also held various senior management positions for such notable companies as Quarterdeck, Genentech, and StarNine Technologies.
Franco AnziniSenior Manager, Sales Operations, Santur Corporation
Franco Anzini has over a decade of sales and operations experience in the technology industry. He currently leads Worldwide Sales Operations at Santur Corporation, a leading provider of optical networking components. Over the course of his career, Franco has implemented successful global sales and marketing processes by driving user adoption of CRM tools and 3rd party systems. Using these skills and proven sales processes, Franco has increased the overall effectiveness and productivity of sales teams at Aruba Networks, Borland Software and Hewlett-Packard. Franco holds an MBA in International Business and Information Systems from the University of Windsor and a Bachelor of Science in Biology from the University of Toronto.
Miles AustinBusiness Development Executive, MoreDirect, Inc.
Miles Austin celebrates over 20 years of sales, sales management and executive experience with technology companies ranging from NYNEX, CompuCom and Dell to the creation and sale of two of his own companies. He has been responsible for sales quotas up to 2.2 billion dollars and sales teams of 300 plus. Currently, Miles serves as Business Development Executive with MoreDirect, Inc., an innovative technology reseller and procurement services firm based in Boca Raton, Florida. In this role Miles has focused on utilizing Sales 2.0 web tools and philosophy to accelerate and automate the productivity of salesmakers, while introducing new clients to the company. Miles is the author of the rapidly-growing FilltheFunnel.com blog and is anticipating the release of his first book entitled “Web Tools for Salesmakers” later this spring. Prior to joining MoreDirect, Miles has served in executive-level positions with several national and regional computer companies directed at business customers including Dell, CompuCom and NYNEX amongst others. In addition, Miles has served on the National Dealer Advisory Councils for both Hewlett-Packard and Toshiba and has been a contributing columnist for the Puget Sound Business Journal’s PS Tech section. Miles currently resides in Redmond, Washington.
Tom BarrieauProgram Manager, IDC Sales Advisory Practice
Tom has produced double-digit productivity gains for high tech sales organizations that span the globe. A 20-year veteran of high-tech sales and sales operations, Tom is constantly refining the triangle that connects sales, marketing, and operations. Tom has a track record as a sales and marketing executive in systems engineering, direct and channel sales, and field marketing at Apple, Compaq, and Hewlett Packard. As an operations consultant, Tom has also helped to improve sales operations at eLearning, financial services, and email-security companies. Leveraging this cross-functional experience, Tom enables IDC’s clients to gain unparalleled increases in sales productivity. As Program Manager of IDC’s Sales Advisory Practice, Tom partners with clients to refine sales tools, processes, and sales enablement strategies. He conducts extensive sales productivity benchmarking and best practice research across sales management, sales operations, and channel activities. Based on validated research, the Sales Advisory Practice provides guidance to clients on how to strengthen their sales strategy and improve sales performance. Tom works with technology sales and marketing executives to build scalable, sales-growth engines and optimize sales force productivity. Tom holds a bachelor's degree in psychology from The University of Connecticut.
Rich BlakemanSales Vice President, Miller Heiman
Rich Blakeman has a unique business background combining sales and marketing executive leadership with consulting assignments at senior levels of global industry-leading firms. Rich’s executive career is grounded in a 20-year stint with IBM, where he led technology sales and consulting services organizations in the Midwest and Mountain West. His IBM experiences were as diverse as leading the first-ever ISO registration in an IBM field organization to building the business model that was the precursor to IBM Global Services. He subsequently used this foundation to take on sales and marketing leadership roles at other technology services companies – using his skills to grow, acquire and integrate, divest, and drive sales effectiveness at Miaco, CIBER and Norstan. Rich’s consulting engagements have been in the areas of sales and channel effectiveness. His work has directly impacted the sales results in direct and channel sales of major global companies including Allied Waste, the American Red Cross, AOL, Baxter, Cigna, EMC, Google, Hospira, Medtronic, Olympus, Qwest, Wellpoint, and the United Way. Rich received his BA and MA in Communication from Eastern Illinois University. He is an active member in the Center for Sales Innovation at the College of Saint Catherine.
Jeremy CooperVice President, Americas Marketing, Salesforce.com
As Vice President of Marketing in the Americas, Jeremy Cooper heads a team chartered with building brand equity and sales pipeline. He is also involved in executing market development initiatives across all markets in the Americas. He is an active member of salesforce.com’s corporate marketing management team. Jeremy has a deep understanding of the regional IT industry, having started his career as a technology marketer in 1996. Prior to joining salesforce.com in January 2006, Jeremy held several key regional marketing positions in leading IT businesses, and collected a string of awards, in the process. From 2004 – 2006, Jeremy managed Oracle Corporation’s Asia Pacific Applications & Industries Market Development Team and was instrumental in driving greater than 100 per cent applications license revenue growth for two consecutive years. From 2000 – 2004, Jeremy held senior marketing roles with Siebel Systems and was responsible for establishing its marketing operations in Asia. Jeremy holds a Bachelor of Commerce in International Marketing and Public Relations; and a Bachelor of Laws, with majors in Intellectual Property and Commercial Law.
Jim DickiePartner, CSO Insights
Jim Dickie is a partner with CSO Insights, a research firm that specializes in analyzing how companies are reinventing the way they market, sell to and service customers. He has over 25 years of sales and marketing management experience. Dickie began his career with IBM and Sterling Software and then launched two successful software companies. Dickie is a contributing editor for CRM magazine, the author of multiple books including, The Chief Sales Officers Guide to CRM and Insights into High Tech Sales and Marketing. He is a board member for Baylor University’s Center for Professional Selling. Dickie is a guest host on World Business Review seen on PBS. Over the past ten years, CSO Insight’s survey of over 4,000 customer relationship management projects has become the benchmark for tracking the evolution of the marketing, sales and service automation initiatives. CSO Insight’s clients span multiple industries and include such firms as 3M, GE Capital, Great West Life, Federal Express, IBM, Accenture, StorageTek, Xilinx, Hewlett Packard, McKesson, Unocal, Cessna, Bell South, Vishey Electronics, and Intel.
Cliff DorseyVice President, Enterprise Sales, LivePerson
Cliff Dorsey leads the North American enterprise sales organization for LivePerson, the leading provider of on-demand online engagement solutions that facilitate real-time assistance and expert advice for sales and service. In his fifth year at LivePerson, Cliff's sales leadership has been integral to the consistent revenue growth of the Enterprise Business segment and a contributor to overall LivePerson growth from $17m to $78m during the last four years. LivePerson enterprise clients span multiple verticals and include companies such as AT&T, Bank of America, Apple, IBM, Microsoft, Cisco, Verizon and HP. Cliff has over 15 years of sales and sales management experience with enterprise software solution providers including Parametric Technology (PTC), CollabNet and Internet Security Systems.
Nigel EdelshainCEO, Sales 2.0 LLC
Nigel Edelshain is CEO of Sales 2.0 LLC. The company is dedicated to taking the sales profession to the next level. Sales 2.0 provides companies with a range of services and products, including lead generation and consulting, that enable them to make their sales forces radically more effective (typically growing sales results 3-10 times.) Nigel has sold millions of dollars of IT solutions to major Fortune 500 firms. He was head of sales for the financial services industry for Starpoint Solutions (a 600-person system integrator). While at Starpoint, he sold e-business projects to senior business and technology executives. Prior to Starpoint Nigel worked for Platinum Technology (now CA) selling IT professional services. Nigel is the chairman of the Wharton Business School Club of New York – the School’s largest alumni association. Nigel graduated from Wharton’s MBA program in 1993 and has an undergraduate degree in Microelectronics from Edinburgh University.
Gail EnnisSenior Vice President of Marketing, Omniture Inc.
As the senior vice president of marketing at Omniture, Gail Ennis is responsible for all facets of marketing including brand, demand generation, product marketing and go-to-market strategies. She joined Omniture in 2005 and has greatly contributed to the company’s evolution and growth as a leader in online business optimization through her expertise in driving integrated, closed-loop marketing initiatives. Prior to her work at Omniture, Ms. Ennis held many executive and senior level positions with such companies as BEA Systems, Oracle Corporation, and Pyramid Technology. Ms. Ennis earned a BA in Molecular Biology from Temple University.
Judy fickVice President & General Manager of Worldwide Sales and Operations, Unisys
Judy Fick currently leads WW Sales and Operations for Unisys, responsible for driving a $4.2 billion revenue pipeline to grow Unisys’ global account revenue. Over the course of her career, she has led sales organizations that include IBM, HP, Computer Associates, Unisys, and Compaq Computers and has led global sales and delivery teams covering the USA, Europe, Asia, South America, and Africa. She has grown profitable P&L’s in excess of $3B. Her philosophy is to build high performance teams and focus them on high growth, improved profitability balanced with high customer satisfaction. Judy’s motto is,” leadership is not something you do to people. It is something you do with people.” Judy holds a BS in International Finance, an MBS with an emphasis in Technology Management, and a Ph.D in Organizational Psychology.
Ted GirdnerSenior Director, Sales Operations for Comcast Business Services
Ted oversees all aspects of organizational development and operational support for 1500 sales and sales leadership professionals. Ted has extensive experience in telecommunications sales and organizational development having previously built and led outside and inside sales organizations for small business, enterprise and national account channels. Ted is a graduate of the U.S. Naval Academy and holds an M.B.A. from the Johnson Graduate School of Management at Cornell University.
Jeanne GlassSenior Director, Sales Operations, Education & Training, Fair Isaac Corporation
Jeanne has over 20 years of sales and operations experience in the IT industry. She is currently Senior Director of Sales Education at Fair Isaac, where she is responsible for designing and implementing worldwide sales enablement programs, including the Miller Heiman Strategic Selling, Conceptual Selling, Large Account Management, Funnel Scorecard, and Manager's Coaching programs, and directing the global Client Support Manager office. Jeanne has served in senior leadership positions with prominent companies such as CA and DataCard, including senior vice president of sales, vice president of customer advocacy, and vice president of investor relations. She holds a Bachelors of Science degree in Management Information Systems from the University of Wisconsin, Eau Claire, and a Master's degree in International Management from the University of St. Thomas. Jeanne has been invited to speak at industry conferences, including The North American Conference on Customer Management, Keynote at the Institute for International Research Operational Innovation Conference, the Customer Relationship Management Institute Symposium, and the Conference Board's Business Performance Council and Global Council of Investor Relations Executives. Jeanne also serves committees of non-profit and charitable organizations such as Junior League. She lives on White Bear Lake in Minnesota where she enjoys boating, water and cross country skiing, snowmobiling, and all types of outdoor activities.
Dave HolmesVice President, Global Sales Operations, Informatica
Dave has been at Informatica for the last 6 years and is currently in the role of Vice President, Global Sales Operations. In addition to managing the traditional sales operations functions of order desk, SFA, territory management, forecasting, capacity planning, comp plans, etc., Dave has managed Informatica’s lead qualification, Inside Sales, Maintenance Renewal, and license compliance teams while also owning the sales systems, tools, and 3rd party subscriptions to support these functions as well as the global field sales force. At Informatica, Dave also owns global pipeline strategy, Sales Systems and analytics strategy and systems, as well as the integration of Sales and Marketing’s demand gen engines. Prior to Informatica, Dave was responsible for Marketing Operations at Inktomi, Ariba, and Netscape’s enterprise software division.
Brian LambertBrian Lambert, Director of Sales Training Drivers, American Society for Training & Development (ASTD)
Brian Lambert is the Director of Sales Training Drivers for the American Society for Training and Development (ASTD). He is responsible for creating content, tools, and resources that help individuals design and deliver more effective sales training, implement sales talent management strategies, develop sales leadership programs, improve the ROI of sales training initiatives, and improve overall salesperson performance. Brian leads the profession-wide global sales competency modeling effort for ASTD while managing the research, product-development, and educational offering to support its use. Before joining ASTD, Brian founded the United Professional Sales Association where he led the global effort to define sales competencies for high-performing sales people in complex/consultative selling environments. Brian has authored three books on professional selling, including World-Class Selling: New Sales Competencies published by ASTD Press. He has received winner’s circle awards for sales performance and Air Force medals for leadership. In 2006, Brian was recognized by Sales & Marketing Management Magazine as one of the most influential people in professional selling. He has master’s of science degree in Human Resource and Information Resource Management from Central Michigan and a Ph.D. in Organization and Management from Capella University.
Cassie McNairBusiness Development Manager, Larkspur Hotels & Restaurants of San Francisco
Cassie McNair is a newly acquired business development manager representing Larkspur hotels & Restaurants. The hotels that she represents include The Villa Florence, Hotel Abri, Larkspur Hotel Union Square and The Lodge at Tiburon. Kuletos Restaurant in Union Square is under her umbrella as well. She is the sole lead generator for these hotels. She received her Bachelors of Arts degree in Special Event planning and Organizational Communication from California State University Chico. She has been a fundraiser and Event planner over the years for non-profits, meeting management companies, and hotels. Cassie joined Larkspur Hotels & Restaurants in early 2008.
Brett QueenerSenior Vice President, Applications at salesforce.com
He is responsible for the company’s award-winning family of CRM applications. Brett has been at Salesforce.com since 2003 – where he has also served in leadership roles in our sales, operations, and finance organizations. Prior to salesforce.com, Brett held senior marketing & business development positions at Siebel Systems. Brett has a BA from Dartmouth College and an MBA from Harvard University.
David SatterwhiteEVP and Head of Worldwide Sales, newScale, Inc.
David Satterwhite has more than 20 years of business and enterprise software sales experience with companies such as @Road, Inc., NightFire Software, Oracle, Clarify and Nortel Networks as well as newScale, Inc. As Executive Vice President and head of worldwide sales, David has grown newScale revenues at a rate of more than 85 percent annually since 2003 - closing hundreds of deals at Fortune 500 companies and Global 2000 industry leaders while helping to build the market leader in Service Catalog solutions. At @Road David led an 80-person worldwide sales organization driving over $65 million in annual sales while signing strategic contracts with companies like Waste Management and Qwest Telecommunications. At NightFire Software he led worldwide field operations, including sales, professional services, customer support and customer training, growing the company from $9 million to $22 million in the first year. Prior to joining NightFire, Satterwhite was the Vice President of sales for Nortel Networks' Clarify Telecom Solutions Group where he led a 45-person sales team driving over $50 million in annual revenue with an average size deal of more than $1 million. Satterwhite started his sales career at Oracle after spending two years as an auditor for Deloitte & Touche.
Scott SantucciSenior Analyst, Forrester Research, Inc.
Scott Santucci serves Technology Product Marketing & Management professionals. He is a leading expert on sales productivity issues such as sales enablement; messaging and positioning; go-to-market strategies; channel strategies; and competitive differentiation for software, services, and hardware providers within the technology industry. Prior to joining Forrester Research, Scott served as CEO of BluePrint Marketing, Vice President of sales and marketing at eNumerate Solutions, Vice President of product marketing and management at META Group, and Director of product marketing at Allen Systems Group. He received a BS in Marketing with a minor in Communications from Virginia Tech.
Alex ScalisiDirector of Business Development, VerticalResponse
As Director of Business Development, Alex is responsible for aligning VerticalResponse's award winning marketing application with strategic global partners, particularly in the CRM vertical. Alex brings a wealth of sales and management experience in the on demand space for the SMB market having previously been responsible for the salesforce.com partnership at VerticalResponse and most recently for the direct sales channel. Prior to VerticalResponse, Alex held sales positions with NetSuite, a leading provider of on demand business management software for the SMB market where his passion for using the internet as a business utility took shape. Alex earned his Bachelor's from the Maxwell School of Syracuse University.
Anneke SeleyPhone Works LLC
Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth, using Sales 2.0 principles. Anneke is the coauthor of a new book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, published by John Wiley & Sons.
Mark SellersCEO and Founder, Breakthrough SalesPerformance LLC
In his ground breaking book, The Funnel Principle, author, CEO and Founder Mark Sellers defines an innovative, game-changing funnel design called the BuyCycle Funnel™ and presents a model for putting a simple, powerful process to the function. The Funnel Principle is the first sales book ever to comprehensively describe the importance of committing to a business process investment for funnel management and to offer a process for doing so. Breakthrough SalesPerformance LLC is the leading authority on sales funnel management. Breakthrough is the only company with a total focus on the funnel – our mission is to help sales executives use the sales funnel to achieve their most important objectives – usually quota. Breakthrough’s capabilities as a funnel authority include: 1) 13 years of global experience sales consulting with B2B companies including Goodyear, Whirlpool, Tenneco, Honeywell, Smith & Nephew and Mass Mutual, 2) The innovative, game-changing BuyCycle Funnel™ design, 3) A full suite of 1-day training and coaching courses, 4) An e-course on funnel management, 5) A complete set of management tools to use the system including the Funnel Audit Worksheet©
Jason SolingerSales Director, Ariba, Inc.
Jason Solinger has been with Ariba for 10 years in a variety of sales roles and currently serves as the Director of North America Sales. Jason has responsibility for all initiatives related to sales productivity for the North American Sales force, targeting $500 Million to Fortune 10 companies, including CRM, commercial processes, solution strategies, sales new hire and ongoing development, customer care initiatives, and strategic sales opportunities. Jason attended the Carlson School of Management at the University of Minnesota.
Will StacyDirector of Marketing, Santander Consumer USA Inc.
Will Stacy is the Director of Marketing at Santander Consumer USA Inc. He is responsible for developing and implementing marketing strategy and programs that support Santander’s existing and emerging businesses under the Santander, Drive Financial and RoadLoans brands. He specializes in interactive and database marketing, CRM, web design and development, direct marketing and brand management. Prior to joining Santander, Will oversaw the interactive and database marketing efforts at the Dallas Mavericks. Santander Consumer USA Inc. (SCUSA) is one of the fastest-growing companies in the automotive finance sector, with a $5.5 billion sub-prime portfolio originated from a pool of more than 15,000 dealer partners throughout North America. With its brands Drive®, Santander Auto Finance and RoadLoans, SCUSA is a leading provider of finance programs that cover the entire sub-prime spectrum. The company began originating loans in 1997 and is headquartered in Dallas, Texas. Global banking leader Santander (NYSE:STD), one of the world’s largest global banks by market capitalization and 65 million customers, became owner of the company in 2006.
Nancy M. StickneyUS Central Region Director, Sales and Marketing, Microsoft Corporation
Nancy Stickney is the director of Sales and Marketing for Microsoft’s US Central Region. Stickney serves as chief of staff to 500+ sellers across an 18 state region where she works closely with district and industry sales teams to drive customer satisfaction and grow market share. She is responsible for operational excellence and is currently leading the teams through a cultural transformation towards value based selling. Prior to this role, Stickney was Services Sales Director, where she worked with district teams to expand the technical and solutions impact of Microsoft in the region and help customers understand and realize the full potential of the Microsoft platform. Prior to joining Microsoft, Stickney was a top sales performer for SAP America, holding positions in enterprise software sales and business development. Based on Stickney’s customer focus, she was part of a core field team responsible for the North American rollout of SAP's Customer Engagement Lifecycle, targeted at increasing sales via greater customer satisfaction. Stickney holds a bachelor of arts from the University of Michigan and a master of science from Loyola University. Stickney resides in Chicago, Illinois with her husband Paul and daughter Kate, and enjoys golf, swimming, traveling.
Howard StevensChairman and CEO, The HR Chally Group
Howard Stevens is chairman and CEO of The HR Chally Group, a sales performance consulting corporation providing personnel assessment and research services to more than 2,500 customers in 35 countries. Clients include such major international corporations as General Motors, Siemens, Global Imaging, Monster Worldwide, CareerBuilder.com, and Charles Schwab, as well as many mid- and smaller-size companies. Stevens specializes in sales benchmarking and is the creator of the original sales product lifecycle classifications. Chally created the largest statistical database and validation research for the evaluation of requirements for sales and executive positions, and in market and customer analyses. With diversified interests, Stevens is the author of several books on sales and management, including The Quadrant Solution (AMACOM Books, 1991), Selling the Wheel (Touchstone, 2001), and Achieve Sales Excellence (Adams Media, 2007). Stevens serves on the Sales Advisory Board for Ohio University and the Foundation Board of Wright State University.
Pelin Wood ThorogoodManaging Partner, Aegean Group
Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and trends. During her more than 15 years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory’s on-demand digital marketing suite, extended Peregrine Systems’ enterprise software business into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Pelin is currently a Managing Partner of Aegean Group, with a focus on marketing optimization, digital media, social networking and web analytics, and sits of various boards. Most recently, Pelin was the Senior Vice President of Marketing for WebSideStory (acquired by Omniture), a leading provider of real-time, multi-channel analytics solutions. Pelin holds Bachelor of Science, Master of Engineering and Master of Business Administration degrees, all from Cornell University.
Barry TrailerPartner, CSO Insights
Barry Trailer, partner and co-founder, CSO Insights has over twenty-five years of professional selling experience and is an expert on sales processes and methodologies for complex business-to-business environments. Previously, Barry was president of the GoldMine Division of FrontRange Solutions. Before joining GoldMine, Barry was a principal in the consulting firm Trailer Vavricka, Inc. Barry has presented to more than ten thousand sales reps and executives at over a hundred companies, including HP, Sun Microsystems, Conner Peripherals, and Hitachi Data Systems. From 1983 to 1991 he was a leading associate with Miller-Heiman, Inc. and served as president of Miller-Heiman in 1986. Barry is the author of Sales Mastery published in 1991, and co-author of The Sales & Marketing Excellence Challenge: Changing How the Game Is Played (2003), a contributing editor for Sales & Field Force Automation (now CRM) magazine (1997-1999), and regular contributor and panel member of CRMguru.com (2001-2006).
Brett WallaceDirector of New Business, Forrester Research, Inc.
Brett Wallace is a director of new business at Forrester Research, Inc. Forrester provides global business leaders with pragmatic and forward-thinking research and advice on technology’s impact on business. An 8 year veteran at Forrester, Wallace is responsible for driving new client acquisition of companies greater than $1BN in revenue. Wallace excels in hiring, training and leading sales regions that exceed their sales plans. His team has over-achieved in all three quarters thus far in 2008 (Q1 2008 at 148%, Q2 2008 at 103% and Q3 2008 at 106%). His region’s current year to date sales grew 76% over 2007. This growth was supported by a 46% reduction in the ramp time of new hires, a 30% reduction in the average sales cycle, and a 40% increase in the average opportunity size. Previously, Wallace held numerous business development roles and was ranked Forrester’s #1 sales executive out of 200 sales executives in 2003, 2005 and 2006 and ranked #2 in 2004.
Mark WilsonMark Wilson, Vice President, Corporate Marketing, Sybase, Inc.
Mark Wilson has 14 years of experience in corporate development and marketing. As vice president of Corporate Marketing, Mark oversees Sybase’s branding and advertising, public relations, analyst relations, corporate events, online marketing, as well as strategic marketing endeavors. In previous roles, Mark was responsible for strategic planning, product management, and marketing functions for Sybase 365. He also served as vice president and general manager for Sybase iAnywhere’s On-Demand Solutions Group, and vice president of corporate development for Sybase. Prior to joining Sybase, Mark held multiple positions at KPMG Consulting in the Information, Communications, and Entertainment practice. He also served as marketing manager at AT&T. Previously, Mark worked at public affairs firm Stoorza, Ziegaus & Metzger, driving state-wide government affairs initiatives in California. Mark Wilson holds an MBA and an MA in public policy from University of Chicago. He received his BA from University of California at Santa Barbara.
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