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Press Releases

 Customer Relationships Remain a Key Success Metric for B2B Sales Leaders
for 2011

May 12, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced an agenda for the June 20, 2011, Sales 2.0 Conference in Boston that explores themes related to "Buyer 2.0" and the new, flattened B2B sales organization.

According to "Four Leadership Trends in B2B Sales & Marketing," a recent white paper based on insights and statistics from the most recent Sales 2.0 Conference (March 7–8 in San Francisco), up to 70 percent of a customer's buying decision "is now made based on information he or she finds online, well before a salesperson has a chance to get involved." The white paper reports that the rise in purchasing power among digital customers in the B2B space is being compounded by the growing influence of peer-to-peer conversations on social media about B2B brands and products.

Sales 2.0 Conference host Gerhard Gschwandtner says that industry leaders are optimistic about leveraging Sales 2.0 solutions to cultivate stronger relationships. "The value of Sales 2.0 technology is not about chasing shiny objects," says Gschwandtner. "Sales and marketing leaders must use the right tools to support a culture of cocreation with customers that will ultimately drive value for their teams."

In Boston at the June 20, 2011, Sales 2.0 Conference, speakers from Oracle, Gartner, and Hewlett-Packard will address issues at the forefront for sales and marketing leaders, including best practices that will help them create streamlined teams that generate higher revenues and how to use innovations in social CRM and analytics to help elevate performance.

Organizers for the Sales 2.0 Conference in Boston have partnered with the Enterprise 2.0 Conference; all Enterprise 2.0 Pre-Conference Workshop holders will have access to the Sales 2.0 Conference. The Enterprise 2.0 Conference aims to explore the competitive advantages of increased innovation, productivity, and agility that occur when workforces are liberated from legacy communication systems and such limited tools as email.

MORE INFORMATION
Register for the June 20, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Metrics, Analytics, and Mobility Named as Areas of Competitive Advantage for B2B Sellers for 2011

May 26, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced that metrics, analytics, and mobility represent competitive advantage opportunities for today’s B2B sales organizations. Speakers from Oracle (NYSE: ORCL), SAP (NYSE: SAP), and Xactly Corporation will address these issues in Boston at the June 20, 2011, Sales 2.0 Conference.

Chris Cabrera, Founder, President & CEO of Xactly Corporation, will discuss how sales leaders can use metrics to get the information they need to make quick decisions and ensure they stay on track to meet quota. He will identify the key metrics that can be used to continuously improve the performance of the sales organization.
Keith Hontz, Vice President of Sales, Line of Business Solutions at SAP America Inc., will reveal how SAP is leveraging integrated analytics to unlock customer insights across SAP's ecosystem in order to make better decisions that increase sales and marketing effectiveness. Hontz will also discuss how providing these insights on mobile platforms can ensure real-time collaboration, transparency, and visibility.
Chuck Penfield, Vice President of CRM On Demand at Oracle, will highlight ways in which sales leaders can use predictive analytics to measure the customer experience and heighten levels of customer loyalty, create a stronger presence across social networks, achieve faster growth, and capitalize on progressively larger opportunities.

Organizers for the Sales 2.0 Conference in Boston have partnered with the Enterprise 2.0 Conference. All Enterprise 2.0 Pre-Conference Workshop and Full Event pass holders will have access to the Sales 2.0 Conference. The Enterprise 2.0 Conference aims to explore the competitive advantages of increased innovation, productivity, and agility that occur when workforces are liberated from legacy communication systems and such limited tools as email.

MORE INFORMATION
Register for the June 20, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Conference Location: Hynes Convention Center, Boston, MA

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563



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Interested in Sponsoring?
Contact larissa@salesdottwoinc.com.