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Press Release

Boston Sales 2.0 Conference Speakers To Discuss Reaching Revenue Goals in 2012

June 19, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that speakers from Oracle and Hewlett-Packard will give keynote speeches at the July 23, 2012, Sales 2.0 Conference. Each speaker will address the current pressures sales leaders are facing to produce revenue targets by the end of 2012.

According to Ernst & Young, pricing pressure is a "high-impact challenge," particularly for enterprise companies facing mature markets and slow organic growth. Upcoming Sales 2.0 Conference speaker Kevin Purcell, Sales Director at Hewlett-Packard, noted in a recent blog post that companies that are facing decreasing margins and competitive pressures can take action in a variety of areas.

"For example, you may choose to improve your customer-service function, tighten up your purchasing and inventory controls, figure out how to turn your receivables around more quickly, or create a mobile sales force," says Purcell.

Attendees in Boston will get an inside look at innovation solutions that successful B2B companies are using to establish a framework for long-term growth and insulate against competitive price pressures.

"Adjusting your pricing strategy is not always the most effective way to address price pressure," says Gerhard Gschwandtner, host of the Sales 2.0 Conference. "Sales 2.0 solutions can help sales leaders achieve better results by improving effectiveness and efficiency among the sales team – not by dropping prices." Gschwandtner is also founder and CEO of Selling Power, a media co-sponsor of the event.

See a list of speakers.
See the agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf / #s20c
Find dates for all Sales 2.0 Events in 2012.

Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

Larissa Gschwandtner
Tel: 831/435-9563