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Sales & Marketing 2.0 Conference in Europe to Reveal Strategies to Stay Competitive during a Recession

May 8, 2012, Santa Cruz, CA –
Sales Dot Two Inc., producers of the upcoming Sales & Marketing 2.0 Conference in London, United Kingdom, on June 7, today announced that its speakers will unveil insights that will help B2B sales leaders navigate the challenges associated with a growing European recession.

"The spread of the European recession is putting increased pressure on sales teams to produce more revenue, even as resources are drying up," says Selling Power CEO and Sales 2.0 Conference host Gerhard Gschwandtner. "On June 7, our speakers in London will share timely solutions for these challenges. Attendees will hear how they can use Sales 2.0 tools and methodologies to positively influence sales effectiveness and productivity in many cases with dramatic results."

The following keynotes will expand on how to foster sales growth in the two key areas of sales compensation and prospecting:

"The Science of Sales Performance" will reveal how sales compensation can be leveraged to push sales teams to compete at higher levels, even during an economic downturn (speaker: Xactly Corporation founder & CEO Chris Cabrera).

"Strategic Leadership: Targeting the Right Prospects to Drive Sales Growth" will reveal how sales leaders can leverage technologies and practices that put salespeople in the right place at the right time to attract quality prospects (speaker: Colleen Honan, Senior Vice President of Global Sales & Services at OneSource).

The Sales & Marketing 2.0 Conference will be held in London on Thursday, June 7, 2012. This will be the first Sales 2.0 Event to take place outside of the United States since the conference series was launched in 2008. All attendees will receive a copy of the 2012 Frost & Sullivan Sales Leadership Priorities study.

MORE INFORMATION
See a list of speakers.
Get an overview of the conference agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf / #s20c

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

2.0 Conference Announces Agenda & Speakers for Its First International Event

May 3, 2012, Santa Cruz, CA –
Sales Dot Two Inc., producers of Sales 2.0 events, today announced the agenda for the Sales & Marketing 2.0 Conference to be held in London, UK on Thursday, June 7. This will be the first Sales 2.0 Event to take place outside of the United States since the conference series was launched in 2008.

During the last two years Sales 2.0 Event organizers have seen increased interest and demand from European sales leaders to understand and leverage technology to improve sales effectiveness and meet new demands from customers.

The 2012 Frost & Sullivan Sales Leadership priorities study of global sales leaders shows the top 5 challenges as:

  1. Implementing lead generation strategies
  2. Aligning the sales process with customers' decision-making behavior
  3. Enhancing sales reps' productivity (focusing on the highest-value activities)
  4. Integrating win/loss analysis into sales strategies
  5. Responding to pricing pressures from competitors, the market, and customers
The keynotes and sessions on June 7th will provide strategies to overcome these and other key challenges. The conference is produced by Selling Power magazine, the leading global publication for sales management executives.

Speakers include the following international sales experts:
  • Noel Anderson, VP, Growth Partnership Services, Europe, Israel and Africa, Frost & Sullivan
  • Chris Cabrera, Founder & CEO, Xactly Corporation
  • Donal Daly, CEO, The TAS Group
  • Dorman Followwill, Partner and Director, Europe, Israel and Africa (EIA), Frost & Sullivan
  • Gerhard Gschwandtner, Founder & CEO, Selling Power
  • Homayoun Hatami, Principal, McKinsey & Company
  • Colleen Honan, SVP, Global Sales & Services, OneSource Information Services
  • Laura Nuhaan, Partner, The Andeta Group
  • Seth Patton, Senior Director, Marketing, Microsoft Dynamics CRM
All attendees will receive a copy of the 2012 Frost & Sullivan Sales Leadership Priorities study.

MORE INFORMATION
See a list of speakers.
Get an overview of the conference agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf / #s20c

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563