Date March 8-9, 2010
SOLD OUT!

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Four Seasons Hotel
San Francisco, CA
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2010 Speakers

Conference Hosts

Gerhard Gschwandtner

Founder & Publisher, Selling Power magazine

Gerhard Gschwandtner launched Selling Power magazine in 1981 with a vision to create the number one industry resource for sales professionals. Widely recognized as a thought leader and industry trailblazer, he has trained more than 10,000 salespeople around the world and is the author of 17 sales management books. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Colin Powell, Seth Godin, Donald Trump, Mary Kay Ash, Malcolm S. Forbes, Bill Marriott, Michael Dell, Jay Leno, Ann Mulcahy, Larry King, Dr. Norman Vincent Peale, and George Foreman. In 2005 he founded the popular Sales Leadership Conference series, a collaborative and dynamic learning environment in which sales leaders learn how to create and sustain winning teams that yield higher productivity, sales, and customer satisfaction. His blog, sellingpower.typepad.com, receives an average of more than 6,800 hits a month. He is originally from Salzburg, Austria.

Umberto Milletti

CEO & Co-Founder, InsideView

Umberto Milletti is the cofounder and CEO of InsideView, the pioneering business search & intelligence service. Umberto has been a thought leader in the convergence of technology and content for the last 10 years. In the mid-90s he helped create a new way of learning, now called e-learning, where relevant instructions is delivered to students over the Internet. Beginning in 1996, as an executive and co-founder of DigitalThink, he also designed and built one of the first multi-tenant Software-As-A-Service platforms to deliver and track learning for millions of adult students each year. Umberto helped lead DigitalThink to a successful IPO, growing annual revenues to $60 million, and ultimately to its sale to Convergys in 2004. Even when he’s not busy changing the world, you are likely to find Umberto moving quickly, either on a race track where he competes in auto racing, or on a bicycle racing up a hill, or playing sports with his two boys. Umberto holds a B.S., summa cum laude, in Electrical Engineering from Tufts University and an M.S. in Electrical Engineering and Computer Science from the University of California-Berkeley.


Conference Speakers

Tina Babbi

Executive Director, Field Operations, TriNet

Tina Babbi has been a sales and marketing executive in Silicon Valley for over 20 years. Currently, she is the Vice President of Sales and Service Operations at TriNet. TriNet delivers HR Outsourcing solutions to over 8000 customers serving close to 130,000 employees. In her role she focuses on building infrastructure and process that accelerates the scalability of the organization and delivers predictable business results. Prior to TriNet, Tina had numerous roles with early stage ventures including Vice President of Sales and LucidEra and Vice President of Sales Operations and Programs at Blue Pumpkin Software (acquired by Witness). In addition, she served in various sales roles at Collabra and Portola Communications (both acquired by Netscape) and Entercept (acquired by Network Associates). Recently, she spent over 4 years at Apple in various roles including managing U.S. Channel Field Marketing Programs, Worldwide Promotions, Worldwide Training and Certification Programs and Worldwide Channel Operations. Tina is a founding member of the Silicon Valley VP of Sales Executive Forum. She received her degree in Civil and Biological Engineering from Cornell University.


Larry Ball

Senior Director, Global Sales Development Polycom, Inc.

Larry Ball brings more than twenty-five years of sales management and training experience in the Telecommunications industry to his role as Senior Director of Global Sales Development at Polycom. Larry is responsible for the development and implementation of all Sales and Partner training, and is also responsible for Polycom’s Executive Briefing Centers and global demonstration centers. During his five-year tenure with Polycom, he has implemented such sales effectiveness programs as Polycom University, which leverages a powerful Learning Management System (LMS) to deliver a blended learning curriculum that includes eLearning, video distance learning, and instructor-led courses. Larry has also transformed Polycom’s demo network to enable video distance learning across the globe, an effort that has yielded a significant ROI and improved sales effectiveness. Prior to joining Polycom, Larry was part of Siebel System’s Global Services organization, where he consulted with sales executives on the training and development of their sales organizations. Larry holds a Bachelor of Science degree in Business/Marketing Management from the University of Southern California.


Kevin Biggs

SVP Worldwide Sales, Blue Coat

Kevin Biggs serves as Blue Coat’s Senior Vice President of Worldwide Sales. In this role he is responsible for all of the company’s sales functions including its direct and inside sales force, channel sales and sales operations. Kevin joins Blue Coat from IBM with over 26 years experience in the IT industry. During his tenure with IBM Kevin served in a number of sales executive roles where he led both enterprise as well as new business sales. He served in multiple regional sales roles including Vice President of Software Sales for the Americas West, and brings to Blue Coat diverse international experience including Vice President of Software Sales for Latin America, Vice President of Worldwide Sales for the Data Management Division, and a brief assignment to IBM Japan. Kevin played key leadership roles in the growth of the IBM Software Group from a start-up to a $12B business. Kevin holds a bachelors degree in both Economics and Mathematics from Drury University.


Kirk Crenshaw

Director of Marketing, Appirio

Kirk is a recognized expert in the field of demand generation for HighTech B2B companies and has created strategies for firms with as few as five employees to global organizations. Kirk currently leads demand generation strategy and execution at Appirio, a products and services company that helps enterprises accelerate their adoption of the cloud, and is the fastest growing partner of Salesforce.com and Google. Prior to Appirio, Kirk co-founded Demandbase and spun-off RevCatalyst, a marketing services company focused on helping growing B2B companies develop, plan and implement high quality demand generation operations. Kirk's career also includes sales management and business development roles at CRM, mobility and collaborative solution oriented companies (OnStation, AvantGo, and Covia). Prior to High Tech, Kirk spent seven years in the automotive industry in sales and marketing roles with the Robert Bosch Corporation. Kirk earned a B.S. in Finance and Marketing from the Haas School of Business, UC Berkeley.

Nicolas Draca

Director, Marketing, Infoblox

Nicolas Draca has more than 10 years of experience in Networking and IT Services. At Infoblox he has implemented a data-driven, best practices marketing automation strategy to improve marketing impact on revenue. He joined Infoblox from Ipanto, where, as co-founder and CEO, he led the team to become an innovator in IP Address Management for Microsoft environments. Ipanto was purchased by Infoblox in August 2007. Nicolas holds a masters in business from ICN Business School, Metz University in France.

Michael Dunne

Research Vice President, Gartner Research

Michael Dunne is a research vice president in Gartner Inc., the leading IT technology research and advisory company. With fifteen years of experience at Gartner, he advises management teams on technology trends impacting customer relationship management and enterprise selling strategies. He focuses on developments and issues concerning sales operations, sales analytics, sales effectiveness, sales and marketing and alignment as well as sales process optimization strategies.

Jim Fisher

Director, Sales Effectiveness, Bluewolf

Jim’s work with companies is focused on Sales Effectiveness, and specifically “maximizing the return on sales assets”. He has worked in all aspects of Marketing and Sales throughout his career with company such as ABB (Asea Brown Boveri), CDM (Camp Dresser McKee) and Sensotec (division of Honeywell) where he has both consulted and served in various senior positions. Now part of Bluewolf’s Sales Effectiveness Practice, Jim’s consulting work focuses on optimizing all aspects of Sales and Sales Management for client companies. This includes Sales Effectiveness assessments, strategic planning, sales process optimization, sales training curriculum, sales compensation and optimizing Salesforce.com applications all to increase client facing time, drive revenue and profitability. Experienced at developing and maintaining C-level client relationships, Jim’s work if frequently converted into a return on investment analysis for clear evaluation and effective communication with senior management. Jim has a bachelors degree from The Ohio State University, and has completed the Executive Development Program at the Wharton School of Business. He lives with his wife and four children in Columbus, Ohio.

Dean Floyd

Director, IT Applications & Compliance, ShoreTel, Inc.

Dean Floyd has over 20 years in communication technologies, business systems design and project management. At his current role as Director, IT Applications & Compliance for ShoreTel, Inc his emphasis is on Lead to Service, Account and Contact Life Cycle management.




Brian Frank

Senior Director of WW Operations, LinkedIn

Brian Frank is Sr. Director of WW Operations at LinkedIn, the world’s largest professional network. Mr. Frank manages the Sales Operations, Channels, Demand Generation and Training teams, as well as assumes overall responsibility for sales management for LinkedIn’s Hiring Solutions vertical, which helps companies hire top passive talent. Prior to LinkedIn, he spent 10 years at Ariba, where his roles included VP, GM of the Contract Management Solutions, Regional CFO of North America, and Associate General Counsel. Mr. Frank has extensive experience in selling SAAS solutions, sales operations, business systems, and financial planning. He is also Co-Founder and General Counsel of the Juniper Residential Fund, a real estate investment fund founded in 2009. Mr. Frank holds a degree from UCSD, cum laude and a JD from Santa Clara University School of Law.

Laura Guntren

Marketing Manager, Intuit

Laura Guntren has over 10 years of experience in the development and management of strategic marketing campaigns specializing in direct and email marketing, search and campaign performance. Currently, Guntren is the marketing manager at Intuit’s Payment Services Division where she is responsible for the outbound marketing efforts of the business unit and has championed the overhaul of their demand generation program efforts, leading to increased lead conversion and sales. Previously, Guntren was the Marketing Project Manager at Providian Financial.

Jeffrey Hayzlett

Chief Marketing Officer and Vice President, Eastman Kodak Company

Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, reporting to Kodak Chairman and CEO Antonio M. Perez. As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007. Mr. Hayzlett is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump. He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In June 2009, he was awarded the prestigious "G.D. Crain Jr. Award for Marketing Excellence" at the Business Marketing Association's annual meeting. Previously, the U.S. Small Business Association named him "Entrepreneur of the Year." Mr. Hayzlett joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). In this role, he was responsible for leading all marketing activities for the business, including product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy, and business development activity. He became Chief Business Development Officer in September 2007 and was responsible for Brand Development and Management, Market Development, Corporate and Product Public Relations, Communications and Public Affairs, Corporate Sponsorships, Business Development, Corporate Relationships and Partnerships, and Marketing.

Kevin Kern

Vice President WW Sales & Marketing, Innotas

As Vice President of Worldwide Sales for Innotas, Kevin Kern is responsible for worldwide sales, sales operations, channels, and inside sales. Kevin brings more than 20 years of sales experience with high-growth software companies. He joined Innotas from TIBCO Corporation, an infrastructure software company, where he most recently served as Vice President of Sales for the Western U.S. and Mexico. Kevin was responsible for all sales, presales consulting, training, partner, telesales and sales operational resources for the Western Area software business. Kevin previously served 13 years at Oracle Corp. in several senior sales management roles. He was responsible for both application and database sales to the mid-market, as well as to strategic enterprise accounts in his last position as an Area Vice President of Oracle Product Industries. Kevin is a graduate of the University of California, Berkeley with a B.A. in Political Science.

Alison Lee

Product & Marketing, Muzak

Originally from Indianapolis, Indiana, Alison studied music education and clarinet performance at Ball State University. During college, she served as President of the local chapter of Sigma Alpha Iota Professional Music Fraternity for Women and performed with a traveling woodwind quintet. Always looking for ways to incorporate music and creativity into her career, she landed a sales and marketing role in 2002 at Muzak – the industry leader in music, messaging, and audio/video solutions for businesses around the world. Alison soon became a leader on the team and was recruited in 2003 to manage Muzak’s first CRM implementation. In 2004 she joined the corporate marketing team at Muzak and implemented a Marketing Automation platform to improve lead generation strategies. She soon learned that a quality lead is the best way to make friends with a salesperson and that ROI is not a dirty word. Armed with a diverse background in sales, marketing and technology, she was most recently promoted to Marketing and Sales Integration Manager where she oversees the development of several closed-loop corporate marketing strategies and online marketing initiatives for Muzak. Her efforts have contributed to more than $1 million in new sales. In her free time, Alison enjoys canoeing, bird-watching, traveling and cooking.

Sharon Little

Director, Global Field Communications, VMware, Inc.

As Director of Global Field Communications at VMware, Sharon Little is responsible for driving a broad range of communications initiatives on behalf of the senior field leadership team. Her role includes acting as a liaison between the 3000-person field organization and the rest of VMware, while ensuring the field organization receives communication that is high-value, consumable and actionable. Since joining VMware in January of 2008, Sharon has developed an infrastructure for field communications that includes a high impact blend of audience-friendly communication vehicles. These include a portal, a weekly blog, quarterly radio shows, Kickoff, Club and more. Sharon’s work in field communications is inspired by more than 15 years working in areas that span both Sales and Marketing. She has spent the majority of her career working at software companies, including Hyperion, Cadence, and ASK. Sharon knows what it’s like to carry a quota and manage a sales team. She has in-depth experience in inside sales, sales operations, field marketing and lead generation. In 1995, Sharon established The Inside Advantage, a consulting firm with clients including Palm, Remedy, iPass, Oracle, 3Com, Computer Curriculum and Synopsys to name just a few. In addition, Sharon helped found SalesCraft, a select group of thought leaders, industry veterans and influencers within the sales enablement community in technology. Sharon is a native to the San Francisco Bay Area. She holds a B.A in Business Administration from Notre Dame de Namur University.

Tom Masotto

VP Product Management, ON24

Tom Masotto is responsible for product strategy and management for ON24’s webcasting and virtual event solutions. Prior to joining ON24, he was vice president of business development at Hipbone, a provider of web collaboration solutions. He has also held marketing and business development positions at Hewlett-Packard, VeriFone and Intel. Tom has worked in sales, marketing and business development in the technology industry for over 20 years. He has an MBA from the MIT Sloan School of Management, a Master's degree in Computer Science/Electrical Engineering from MIT, and a BS in Computer Engineering from Boston University.


Monte Montemayor

Director, Vendor Sales & Ops, N.A. Tele Sales, Microsoft Corp

Monte Montemayor has been selling in the technology industry for 25 years with successful careers at IBM, Silicon Graphics, Corel and Microsoft. His sales experience lies in managing highly complicated, competitive, fast paced multi-national firms such as Nike, Levi Strauss, McKesson and Accenture while his sales management career has focused on driving maximum results from highly agile high-performance sales organizations. Currently Monte serves as the Director of Vendor Sales & Ops for Microsoft’s Small Medium Business division where he runs a team of Inside Tele Sales Vendors selling the Microsoft server and Desktop solution stack. In additional to a Technology Sales Career, Monte owns and operates the largest Kickboxing fitness studio in the State of WA. He has blended his business and sales background to create a truly unique fitness experience. Monte holds his 1st Degree Black Belt in Shudokan Karate, is a certified Kickboxing Instructor, certified Pilates Instructor and has recently served on the Board of Directors for Operation Home Front WA, Matter of Truth Ministries, and The International Ballet Theater. He enjoys Motorcycle racing or any form of entertainment that requires speed and precision teaming.


Kirk Nichols

VP of Sales, LaCrosse Footwear, Inc.

Kirk S. Nichols has served as Vice President of Sales since September 2006 and has held several other management positions since joining the Company in September of 1997. Prior to joining LaCrosse, Mr. Nichols spent five years with Columbia Sportswear, a leading provider of outdoor apparel and footwear.



Lars Nilsson

VP Field Operations, ArcSight, Inc.

Lars Nilsson has over twenty years of technology sales and operations experience. Currently he serves as VP of Field Operations for ArcSight, Inc. and is responsible for the company’s sales, services, and support operations. In this role, he has rapidly grown ArcSight’s sales, installed base and renewal revenues. Today over 70% of ArcSight’s new business pipeline and sales revenues result from his leadership in this area. Prior to joining ArcSight, Lars served in sales executive rolls at Riverbed Technology, Rapt, Inc. and Portal Software. Lars began his sales and management career at Xerox Corporation. He earned a BS in Business Economics from the University of California, Santa Barbara.


Tim Oden

Managing Director, Business Development, Charles Schwab & Co., Inc.

Mr. Oden is the Managing Director of Business Development for the Western Division of Schwab’s Advisor Services unit. In this capacity Mr. Oden is responsible driving all business development events, activities and programs in the western expansion of Schwab’s institutional custody platform. In addition, Mr. Oden manages all personnel decisions, development of sales processes and strategy for the territory. Mr. Oden joined Schwab’s retail division in 1987 and his previous responsibilities include customer service representative, institutional trading, and technical development. During his tenure with the company, Mr. Oden has enjoyed numerous positions within the trading and sales divisions and has made significant contributions to the Schwab Model for Service. Prior to assuming his current responsibilities in business development, Mr. Oden’s was responsible for Schwab’s Institutional Trading unit. In this capacity Mr. Oden managed the day-to-day trading and risk operations for all trading and settlement services. These responsibilities included developing strategic direction for Schwab’s institutional trading business and designing service models that leverage Schwab’s leadership position in the industry. Mr. Oden earned a Masters In Business Administration from Arizona State University and a Bachelor of Science from California State University, Fullerton. He is a Chairman’s Club winner and has received recognition in the form of awards for Excellence in Leadership, Performance Improvement, and Excellence in Service.


Brett Queener

Senior Vice President of Products, Salesforce.com

He is responsible for the company’s award-winning family of CRM applications. Brett has been at Salesforce.com since 2003 – where he has also served in leadership roles in our sales, operations, and finance organizations. Prior to salesforce.com, Brett held senior marketing & business development positions at Siebel Systems. Brett has a BA from Dartmouth College and an MBA from Harvard University.


Tim Riesterer

CMO and SVP Strategic Consulting, Corporate Visions, Inc.

Tim is the co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson) and the CMO and SVP of Strategic Consulting and Products for Corporate Visions Inc., the leader in Marketing and Sales Messaging Training and Services. Tim has 20+ years of experience in strategic consulting services, executive marketing and sales, advertising and communications with in-depth knowledge in message development and delivery methods. Tim co-developed the Customer Message Management approach for creating more customer-relevant, sales-ready Marketing, Communications and Sales Support. He has lead Customer Message Management initiatives for world-class companies such as American Express, Manpower, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Mastercard and others. Tim also writes a monthly blog on Marketing and Sales Messaging called The Messaging Feed.

Suzette Godwin Romer

Director, Sales Technology, ADP

Suzette Godwin Romer is currently the Director, Sales Technology at ADP National Account Services. She is responsible for driving sales productivity and efficiencies by the development and execution of sales technology strategy, policy and SaaS technologies, and by championing sales process improvements. Suzette has been focused on leveraging technology and business intelligence to improve operational efficiencies for the past 20 years. Suzette has been at ADP since 1998, where she has also served in roles in marketing and information technology. Prior to joining ADP, Suzette held various leadership and consulting positions involving data warehousing, business process reengineering and business analysis. She is a frequent presenter at several sales conferences, panels and webinars on various sales effectiveness and sales force automation topics.

Craig Rosenberg

Vice President of Products and Services, Tippit

Craig Rosenberg is Vice President of Products and Services at Tippit where he oversees product creation, management, and delivery. Craig shares his experience and views on Funnelholic.com, his very popular B2B Demand Generation, Marketing, and Sales Blog. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig helped build lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Tippit's clients, helping them solve a variety of different marketing, inside sales, and demand-generation challenges.

Clara Shih

CEO of Hearsay Labs and Author, The Facebook Era

Clara is founder and CEO of Hearsay Labs, which provides software to help companies securely manage and measure their presence across Facebook, Twitter, and other social media. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Fast Company, CRM Magazine, and is being used as a textbook at Harvard Business School. Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a US Marshall Scholar.

Warren Smith

Vice President of Worldwide Sales Operations, GuardianEdge Technologies

Warren Smith is Vice President of Worldwide Sales Operations for GuardianEdge Technologies, an enterprise data protection company whose software protects data on mobile computers for such companies as Deutsche Bank, Lockheed Martin, The US Department of Veterans’ Affairs, Wellpoint and Humana Inc. Smith has more than two decades of business and consumer marketing expertise. Smith was vice president of sales and marketing for two computer security firms and a regional vice president of marketing for one of the largest direct marketing companies in the U.S. He has held senior executive marketing and sales positions with several major advertising, print and broadcast news corporations.

Ben Taft

Senior Director, Strategic Alliances, Brocade

Benjamin D. Taft joined Brocade in December of 2008 as their Sr. Director of Product Marketing and Alliances where he has helped transition and lead the company into new markets. Prior to Brocade, Benjamin was VP Corporate Marketing and Alliances for Foundry Networks. Benjamin joined Foundry in 1999. Prior to Foundry, he held strategic finance and marketing positions at Cisco Systems and Leasing Solutions International. He is responsible for directing Brocade’s global product marketing initiatives. Mr. Taft holds a degree in Finance and International Business from the University of Washington in Seattle.

Pelin Wood Thorogood

Principal, Schulman + Thorogood Group

Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and trends. During her more than 15 years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory's on-demand digital marketing suite, extended Peregrine Systems' enterprise software business into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Pelin is currently a principal of the Schulman+Thorogood Group, a business strategy consulting practice devoted to helping B2B companies achieve market-leading, differentiated and profitable positions for their products and services. She also sits on the boards of Online Marketing and Media Company Online Marketing Connect, Digital Marketing company Technology Leaders; and is a virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Most recently, Pelin was the Senior Vice President of Marketing for WebSideStory (acquired by Omniture), a leading provider of real-time, multi-channel analytics solutions. Pelin holds Bachelor of Science, Master of Engineering and Master of Business Administration degrees, all from Cornell University.

Andy Udinski

Director of Sales Enablement, NetApp

Andy Udinski is the director of Sales Enablement within the Worldwide Sales Operations organization at NetApp. He is responsible for overseeing the offering-to-order business process and business systems platforms. He is also responsible for establishing NetApp’s customer relationship management strategy and oversees the council responsible for sanctioning new sales and marketing program initiatives. Udinski has extensive experience in sales, sales operations, professional services, and consulting. Prior to joining NetApp, he worked at EDS for 22 years, serving in a variety of positions, such as regional client executive, client sales executive, and director of large accounts. He has a broad base of consulting and operational experience in the high-tech and healthcare industries. Udinski holds a bachelor of science degree in computer science from Bloomsburg State College. He, his wife, and their four children reside in Pleasanton, California.

Mark Woollen

Vice President of Social CRM Products, Oracle

Mark Woollen is Vice President of Social CRM Products at Oracle. In addition to defining product and market strategy for the Sales, PRM, and Customer Order Management parts of Oracle’s CRM products; he is responsible for the expansion of the Oracle CRM portfolio from traditional internet applications to collaborative Web 2.0 tools that support both transactional and knowledge workers. Mr. Woollen has more than 15 years of sales, marketing, and development experience, with a history of redefining product development to deliver products that are easier to use and more productive for the user. Prior to Oracle, Mr. Woollen was Vice President of Products for InQuira Corp. where he guided company strategy and product development to successfully launch InQuira into the customer self service and contact center market. A key part of the successful strategy he led was the development and launch of InQuira Information Manager – the industry’s first knowledge management solution to embrace social networking for the delivery of superior customer service and support. Recognizing the usability benefits inherent in consumer internet applications, he also led the development and implementation of a new UI style guide which made all InQuira products more intuitive. Mr. Woollen’s career also includes seven years with Siebel Systems where he grew the Web Service product line from third to first in the eCRM market with a market share gain of more than 20%. This success resulted from a strong focus on building and marketing products that have usability as their number one priority, ensuring higher adoption, end-user task completion rates and user satisfaction. Mr. Woollen has also held management roles in financial services and high technology sales consulting at Siebel, and Oracle and at investment management solutions provider Advent Software. Before turning to enterprise software, Mr. Woollen worked in financial services and electronic payment systems at Bank of America and as a consultant at Edgar, Dunn, and Compan y. Mr. Woollen earned his bachelor's degree in Chemistry from Occidental College.

 




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