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ROI of Sales 2.0 Tools, Technology To Be Revealed at the April Sales 2.0 Conference

March 23, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced a final agenda and list of speakers for the April 2–3, 2012, Sales 2.0 Conference. The event will be in San Francisco at the Four Seasons Hotel.

The latest confirmed speakers include:

  • Mike Derezin, Global Head of Sales Solutions, LinkedIn
  • Lars Nilsson, Vice President, Field Operations, ArcSight
  • Anneke Seley, Founder & CEO, Phone Works; Coauthor, Sales 2.0
  • Jon Ferrara, Founder & CEO, Nimble
Conference organizers say all speakers share a strong background in Sales 2.0 methodologies, practices, and tools. Attendees can expect to learn innovative ways to create more value for customers and improve bottom-line results.

"I'm looking forward to hearing insights from some of the best experts and executives in the Sales 2.0 community this April," says Gerhard Gschwandtner, host of the Sales 2.0 Conference. "These speakers are uniquely qualified to educate B2B sales leaders about how they can use technology solutions and metrics to manage better, more competitive sales teams." Gschwandtner is also founder and CEO of Selling Power, a media co-sponsor of the event.

"I work with many sales organizations that are failing to leverage the incredible potential of Sales 2.0 solutions," says Anneke Seley, coauthor of Sales 2.0 and founder and CEO of Phone Works. "At the Sales 2.0 Conference in April, I'll share how new tools and technology are yielding measurable results for competitive companies. Sales leaders will find out exactly how they can justify investing in new tools and technology for their teams."

Presenters will address the challenges of enterprise-level, inside, and field sales teams, as well as teams selling in a start-up environment.

The first day of the conference, April 2, will conclude with a cocktail networking reception sponsored by iMeet.

MORE INFORMATION ABOUT THE APRIL 2012 SALES 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

April Sales 2.0 Conference to Reveal Latest Motivational Tools & Tactics that Drive Revenue

March 7, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced that motivation, incentives, and compensation for B2B sales teams will be a major focus for its April 2–3, 2012, Sales 2.0 Conference in San Francisco.

Conference host Gerhard Gschwandtner, also the founder and CEO of Selling Power, says speakers will reveal how sales leaders can make compensation and incentives more relevant, exciting, and interactive for today’s sales teams. Selling Power is a media co-sponsor of the event.

"Old-school motivational tactics are quickly being left by the wayside," Gschwandtner says. "The new generation of sales reps requires a different approach to motivation and compensation. Gamification, social capabilities, and real-time reporting are major trends to watch in the next 24 months."

Chris Cabrera, Founder & CEO of Xactly Corporation, will provide insight into the behavioral science that motivates sales teams, explain how to best compensate "hunter" sales reps, and reveal best practices for transitioning compensation plans away from spreadsheets and into an automated system.

"Selling has changed – the social web and CRM guaranteed that. It is time that incentives catch up," Cabrera says. "In the new era, companies with cutting edge solutions informed by behavioral science will get better results. Sales 2.0 will help business leaders learn to succeed in this new world."

Bunchball, a platinum-level sponsor for the Sales 2.0 Conference, will educate attendees on how to make an enterprise sales team more collaborative and "social" internally in order to motivate reps, channel partners, and customers.

The following topics related to motivation and incentives will be discussed in detail on April 2-3, 2012 at the Sales 2.0 Conference:

  • Commission plans
  • Variable pay
  • Sales contests
  • Gamification
  • Sales quotas
  • Commission software tools
Early-bird registration rates for this event expire on March 18, 2012.

MORE INFORMATION ABOUT THE APRIL 2012 SALES 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

April 2012 Sales 2.0 Conference to Focus on the Art & Science of Accelerating Revenues

February 16, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced a working agenda for the April 2–3, 2012, Sales 2.0 Conference. The event will be in San Francisco at the Four Seasons Hotel.

Conference host Gerhard Gschwandtner, also the founder and CEO of Selling Power, says the conference theme, "The Art and Science of Accelerating Revenues", reflects new, quantitative ways to gain insight into the sales process and how reps sell best. Selling Power is a media co-sponsor of the event.

"At the Sales 2.0 Conference in April, we're going to be talking about blending traditional, gut-level sales management with metrics to drive revenue and performance," Gschwandtner says. "These are exactly the issues sales leaders are currently concerned about in today's socially enabled sales environment."

Gschwandtner says it is "readily possible" for B2B sales and marketing leaders to use technology solutions to integrate performance insights into their management and leadership approaches.

"Sales 2.0 solutions are at the forefront of selling today," Gschwandtner says. "Many case studies and success stories are available to sales leaders who want to know how they can use Sales 2.0 tools to deliver a higher impact on individual performance and overall sales goals."

Conference organizers report that many sales organizations are still learning how to address cultural differences among different generations as a new class transitions to management roles. Other presentations and keynote speeches will provide insight on how to lead and manage an upcoming generation of sales managers. These presentations include:

  • Empower Your Reps to Achieve Your Company Goals
  • Six Factors that Are Transforming B2B Sales in 2012
  • The Modern Sales Organization: A Real Conversation about What Works and Doesn't Work in Today's Selling Environment
Very early-bird registration rates for this event expire on March 1, 2012.

MORE INFORMATION ABOUT THE APRIL 2012 SALES 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563