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AGENDA OVERVIEW

April 2, 2012

April 3, 2012
TIME Monday, April 2, 2012
7:00–8:40 am Registration & Networking Breakfast – Exhibits Open
8:40–9:05 am The New Standards of Sales Success
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power
9:05–9:35 am In Search of Sales Excellence
Speaker: Jon Vander Ark, Principal, McKinsey & Company
9:35–10:05 am The Customer and YOU – How the Winners Are Defined by Superior Customer Experience
Speaker: Kirk Mosher, Vice President, CRM Product Marketing, Oracle
10:05–10:45 am Break – Exhibits open
10:45–11:30 am Breakout Sessions

A – The Art & Science of the Online Sales Call
Speaker: Todd McCormick, Vice President, SMB Sales, PGi

B – Configure/Price/Quote: Best-in-Class Deployments for Sales Enablement
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Panelists: Peter Ostrow, Vice President & Research Group Director, Customer Management/Sales Effectiveness, Aberdeen Group
Max Rudman, Founder & CEO, Steel Brick
Warren Smith, Senior Director, Worldwide Sales Operations, Centrify Corporation
11:35 am –12:20 pm Breakout Sessions

A – Motivating Your Salesforce with Gamification
Speaker: Steve Patrizi, Chief Revenue Officer, Bunchball

B – One Goal: The Role of Marketing & Sales in a Buyer 2.0 World
Speaker: Carlos Hidalgo, CEO, The Annuitas Group
12:20–1:20 pm Lunch – Exhibits open
1:20–2:05 pm Breakout Sessions

A – Aligning the Chaos of Selling: Visibility/Process Is the Light at the End of the Tunnel
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Panelists: Michael Bonner, Founder & CEO, Pipeline Manager
Jim Dickie, Managing Partner, CSO Insights
Rob Enderle, President & Principal Analyst, Enderle Group

B – Buyer 2.0: Targeting Qualified Prospects to Increase Revenues
Moderator: Matt Heinz, President, Heinz Marketing Inc
Panelist: Carlos Hidalgo, CEO, The Annuitas Group
Jill Rowley, Director of Key Accounts, Eloqua
Richard Terry-Lloyd, Vice President, Emerging Markets, Zuora
Mike Walsh, EVP & Partner, Slap
2:10–2:55 pm Breakout Sessions

A – How To Capture 8 to 12 Percent More Sales from Your Existing B2B Customers
Speakers: Pete Eppele, Vice President, Product Management, Zilliant

B – Virtual Presentations Can Make or Break You
Speaker: Dr. Carmen Taran, Executive Coach, Rexi Media
2:55–3:30 pm Break – Exhibits open
3:30–4:00 pm Return on Rewards: The Science of Motivating Reps
Speaker: Chris Cabrera, Founder & CEO, Xactly Corporation
4:00–4:30 pm The Sales 2.0 Maturity Model: How Do You Measure Up?
Speaker: Eryc Branham, CEO, Cogar Branham LLC
4:30–5:00 pm Empower Your Reps to Achieve Your Company Goals
Speaker: Jeff Cristee, Area Vice President, Cisco
5:00–5:10 pm Closing Remarks
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power
5:15–6:45 pm Cocktail Reception in Exhibit Hall (featuring complimentary "iMeet mojitos") – Exhibits Open
TIME Tuesday, April 3, 2012
7:30–8:45 am Registration & Networking Breakfast
8:45–9:15 am Running the Sales Gauntlet: Adapting to Today's Selling Environments
Speaker: Jeff Hayzlett, Best-Selling Author, Global Business Celebrity & Sometime Cowboy, The Hayzlett Group
9:15–9:45 am Six Factors That Are Transforming B2B Sales in 2012
Speaker: Donal Daly, CEO, The TAS Group
9:45–10:15 am How to Benefit from the Social Selling Revolution
Speaker: Mike Derezin, Global Head of Sales, Sales Solutions, LinkedIn
Dennis Dresser, Regional Vice President, Sales, Eloqua Limited
10:15–10:55 am The Modern Sales Organization: A Real Conversation about What Works and Doesn't Work in Today's Selling Environment
Moderator: Craig Rosenberg, Vice President, Sales & Marketing, Focus
Panelists: Judy Buchholtz, Vice President, Sales, IBM Inside Sales
Jim Cyb, Vice President, Sales, Americas, ZenDesk
Abe Smith, Vice President & GM, Americas & APAC, Mindjet
10:55–11:30 am Break – Exhibits open
11:30 am–12:15 pm Breakout Sessions

A – Motivating Your Staff: Not Just Fun and Games
Speaker: Kevin Akeroyd, SVP, Field Operations, Badgeville

B – Let's Get Real: Justifying Technology and Other Sales 2.0 Investments
Speaker: Anneke Seley, Founder & CEO, Phone Works, Coauthor, Sales 2.0
12:15–1:15 pm Lunch – Exhibits Open
1:15–2:00 pm Breakout Sessions

A – B2B Sales & Marketing Metrics Worth Tracking (and which are worthless)
Speaker: Matt Heinz, President, Heinz Marketing Inc

B – Social Signals: Capturing Demand Instead of Simply Generating Leads
Speaker: Robert Pease, Founder & CEO, Nearstream
2:00–2:40 pm Break – Exhibits open
2:40–3:15 pm Enabling 2.0: How to accelerate selling and adoption through your newly minted Sales 2.0 strategy
Speaker: Lars Nilsson, VP, Field Operations, ArcSight, an HP Company
3:15–3:45 pm The Benchmarks of True Sales Effectiveness
Speaker: Paul Melchiorre, Global Vice President, Ariba
3:45–4:20 pm Revolutionize Your Sales Organization – How Social Listening and Engagement will Transform Your Future Sales Growth
Speaker: Jon Ferrara, Founder & CEO, Nimble
4:20–4:30 pm Closing Remarks
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power
4:30–5:45 pm Closing Reception – Exhibits Open
TIME Monday, April 2, 2012
7:00–8:40 am Registration & Networking Breakfast – Exhibits Open
8:40–9:05 am The New Standards of Sales Success
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power
9:05–9:35 am In Search of Sales Excellence
Market growth remains slow or nonexistent in many major markets – yet some companies still manage to thrive. McKinsey recently asked 120 successful sales leaders to share their secrets for driving sales growth. In this presentation, McKinsey's Jon Vander Ark will share practical insights and real-world examples of ways companies are innovating from predictive analytics to big data-driven market insights to new engagement models to relentless performance management and execution. The session will also uncover cutting-edge practices in digital sales and explore critical differences in the approach to developed versus emerging markets.
Speaker: Jon Vander Ark, Principal, McKinsey & Company
9:35–10:05 am The Customer and YOU – How the Winners Are Defined by Superior Customer Experience
As global competition increases, products commoditize quicker and pricing pressure grows, how can companies create a truly sustainable source of differentiation? The answer is superior customer experience (CX). Kirk Mosher, VP of CX, CRM, and eCommerce Product Marketing at Oracle, will explore what defines a superior customer experience, why leading companies are investing in customer-experience solutions that enrich all interactions between a customer and your company, and how customer experience drives measurable business results across the customer lifecycle by accelerating customer acquisition, maximizing customer retention, improving operational efficiency and increasing total sales.
Speaker: Kirk Mosher, Vice President, CRM Product Marketing, Oracle
10:05–10:45 am Break – Exhibits open
10:45–11:30 am Breakout Sessions

A – The Art and Science of the Online Sales Call
In the past, sales organizations faced the either-or choice between cost savings and efficiency. Today's competitive market demands that we lower costs and increase efficiencies every quarter. The solution: turn your sales team into a world-class sales force that excels during all sales calls, inside or outside. Todd McCormick, VP of SMB Sales at PGi will share his battle-tested insight into fusing art with science to create a high-performance sales organization.
Speaker: Todd McCormick, Vice President, SMB Sales, PGi

B – Configure/Price/Quote: Best-in-Class Deployments for Sales Enablement
Except for "Congratulations, you've won our business," nothing brings more joy to a B2B seller than hearing "Please send me a proposal." Yet with higher sales quotas each year, complex procurement processes and the dreaded RFP response process, today's sales professionals are constantly doing battle with their calendars, data files, and not having enough pure selling time to deliver quality quotes effectively. The most successful ones, however, are tipping the scales in their favor – and scaling their output – by embracing the kind of processes and technologies that best-in-class sales forces are adopting to win and renew more business. Join Aberdeen Group's Peter Ostrow in this provocative session that explores how configure/price/quote, sales contract management, and social and other contemporary tools are enabling more President's Club results.
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Panelists: Peter Ostrow, Vice President & Research Group Director, Customer Management/Sales Effectiveness, Aberdeen Group
Max Rudman, Founder & CEO, Steel Brick
Warren Smith, Senior Director, Worldwide Sales Operations, Centrify Corporation
11:35 am –12:20 pm Breakout Sessions

A – Motivating Your Salesforce with Gamification
Businesses of all sizes make massive investments of time and money in enterprise applications that promise to increase sales productivity, but they struggle to get employees to actually use them. Game designers, social networks, and the travel industry have known for years that if you want people to engage in programs, you have to satisfy their need for progress, achievement, competition, reputation, and rewards. Learn how you can apply these same game mechanics to increase usage of sales tools and drive behaviors that deliver business results.
Speaker: Steve Patrizi, Chief Revenue Officer, Bunchball

B – One Goal: The Role of Marketing & Sales in a Buyer 2.0 World
There is no doubt that the B2B buyer has changed. Gartner estimates that within the next seven years, 85 percent of the buying cycle will be done without any human interaction. This Buyer 2.0 approach is forcing organizations to rethink and develop a new approach to the way they market and sell. The key to keeping and acquiring this new buyer is engagement and relevant dialogue. Both marketing and sales play a crucial role in this engagement pattern and process and need to understand that while their roles are unique, both are necessary. In this session, attendees will learn the following:
  • The drastic change that has occurred within today's buying process
  • The new role that marketing and sales must assume
  • Adopting an end-to-end process that enables engagement at all stages of the buying journey
  • The role that technology can play in enabling relevant dialogue
  • The benefits of managing marketing and sales change
Speaker: Carlos Hidalgo, CEO, The Annuitas Group
12:20–1:20 pm Lunch – Exhibits open
1:20–2:05 pm Breakout Sessions

A – Aligning the Chaos of Selling: Visibility/Process Is the Light at the End of the Tunnel
Billions are invested in sales training, CRM, apps, research, reports, dashboards; they all promise more sales and multiple ROIs. Yet the evidence shows that sales teams are backsliding. Is the 80/20 rule sliding toward 90/10? Cycles are getting longer with fewer reps ever making it to productivity. Even "won" business is just fading away without clients actually buying. How did this happen? Selling Power CEO Gerhard Gschwandtner will lead this world-class panel to explore the impact of a re-imagined selling ecosystem where accountable, predictive forecasts improve sales processes. Visibility is inevitable – so get ahead of it today. Leverage visibility to drive processes immediately. Strategize and then execute with the visibility that helps you fine-tune in real time. Chaos isn't going away. Hiding from it is. In this session, learn how to see chaos clearly, learn from it, and spread the learning to execute consistently – change after change.
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Panelists: Michael Bonner, Founder & CEO, Pipeline Manager
Jim Dickie, Managing Partner, CSO Insights
Rob Enderle, President & Principal Analyst, Enderle Group

B – Buyer 2.0: Targeting Qualified Prospects to Increase Revenues
Most organizations have experienced major shifts in customer buying behavior and the profile of the final-decision maker. How have your sales and marketing strategies kept up with these shifts? This session will cover sales and marketing tactics that focus on targeting the right prospects with messages that resonate and following through with the right sales process – and tools – that will keep revenues high. The panel will discuss the shifts in buying patterns and how their organizations have adjusted sales and marketing processes to ensure that sales reps focus on having the right conversations with revenue-generating prospects.
Moderator: Matt Heinz, President, Heinz Marketing Inc
Panelist: Carlos Hidalgo, CEO, The Annuitas Group
Jill Rowley, Director of Key Accounts, Eloqua
Richard Terry-Lloyd, Vice President, Emerging Markets, Zuora
Mike Walsh, EVP & Partner, Slap
2:10–2:55 pm Breakout Sessions

A – How To Capture 8 to 12 Percent More Sales from Your Existing B2B Customers
For most B2B field-sales and key-accounts teams, growing wallet share and heading off customer defections are top priorities through 2012; however, spotting these types of growth and retention opportunities is virtually impossible for salespeople who have a large base of customers and a broad product portfolio. But there's a new best practice based on emerging technologies that's able to reveal qualified opportunities that were previously hidden – uncovering where you can sell more, sell other products and win back wallet share that competitors have taken. It's helping companies identify and capture millions in additional revenue from their existing customers. In this session, attendees will learn how to utilize these important retention tactics:
  • identifying customers that are at risk of defection in plenty of time to take corrective actions,
  • spotting competitive "poaching" at a product-category level before significant wallet share is lost,
  • determining real whitespace or cross-selling opportunities that are both accurate and actionable,
  • delivering these sales and retention opportunities to salespeople without disrupting how they already work.
Speakers: Pete Eppele, Vice President, Product Management, Zilliant

B – Virtual Presentations Can Make or Break You
Would you go to a doctor who is not certified to practice? Would you fly with a pilot who is not certified to fly? Then why would you expect an audience to listen to a virtual presenter who is not certified to present online? Modern audiences are demanding better virtual experiences from skilled presenters. But what are those skills? Join this session to find out mandatory skills that are needed by today's virtual presenter. At a time when audiences are busier than ever, and often multitasking, come to find out how to attract and sustain attention, so you can be persuasive even when others do not see you.
Speaker: Dr. Carmen Taran, Executive Coach, Rexi Media
2:55–3:30 pm Break – Exhibits open
3:30–4:00 pm Return on Rewards: The Science of Motivating Reps
Are your underperforming reps not cut out for sales, ill prepared, and unfocused? Or do they struggle because they're not supported by a compelling and motivating compensation plan? Today's complex selling environment demands that sales leaders implement compensation and incentives plans geared toward achieving competitive levels of growth. Chris Cabrera will help sales leaders understand the behavioral science that motivates sales teams. He will also share tips based on proven research to help sales managers drive winning behaviors and develop focused, diligent reps who consistently reach quota. Instead of guessing what will motivate your team, you'll know the best rewards to get your reps to move the revenue needle.
Speaker: Chris Cabrera, Founder & CEO, Xactly Corporation
4:00–4:30 pm The Sales 2.0 Maturity Model: How Do You Measure Up?
To achieve optimal sales results, sales leaders must ask three questions:
  1. Am I getting the best possible ROI for what I'm spending on my sales force?
  2. Can I drive higher sales productivity with my existing teams, or should I invest in new sales staff, leadership, systems, or channels?
  3. Will my team consistently achieve sales goals if no adjustments are made?
The Sales Maturity Model traditionally has been a useful benchmarking tool for sales leaders who want to identify phases of sales maturity, compare their company's status with that of similar companies, and set realistic goals for sales productivity. The benchmarks for optimal performance today, however, are shifting quickly as more sales leaders adopt Sales 2.0 tools, processes, and strategies. How can you bridge the benchmarking gap? In this session, Eryc Branham will outline a new "Sales 2.0 Maturity Model" to show how you can benchmark your team's performance against the latest industry best practices. You will learn how to align your sales-process strategy to get the best results possible from your team.
Speaker: Eryc Branham, CEO, Cogar Branham LLC
4:30–5:00 pm Empower Your Reps to Achieve Your Company Goals
Sales teams today are more diverse and remote than at any time in our history. Communication is critical for sales leaders to ensure that sales reps are clearly and consistently aligned with the company's goals. In this session, Jeff Cristee will share his strategies for empowering and engaging his team of more than 500 sales professionals to achieve $1.5 billion in annual sales through consistent and innovative "organizational communication." He'll discuss the importance of shifting management styles to accommodate the younger generation, how technology can help enhance communication and relationships with your team, and how to track and monitor the engagement levels of your reps – so you can make adjustments when they seem disconnected.
Speaker: Jeff Cristee, Area Vice President, Cisco
5:00–5:10 pm Closing Remarks
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power
5:15–6:45 pm Cocktail Reception in Exhibit Hall (featuring complimentary "iMeet mojitos") – Exhibits Open
TIME Tuesday, April 3, 2012
7:30–8:45 am Registration & Networking Breakfast
8:45–9:15 am Running the Sales Gauntlet: Adapting to Today's Selling Environments
Today's markets are tough, competitive, and rapidly changing. Jeff Hayzlett will share strategies from his new book, Running the Gauntlet, that will help you to drive positive change in your sales organization. Hayzlett shows you how to develop the necessary mental, emotional, and yes physical toughness you must have for smart, strategic, and lasting change. By leveraging his insight, you will be able to drive change and gain customers and profits in the process. You'll benefit from being able to efficiently assess what kind of change your sales organization needs and then summon the vision, courage, and passion to enact it.
Speaker: Jeff Hayzlett, Best-Selling Author, Global Business Celebrity & Sometime Cowboy, The Hayzlett Group
9:15–9:45 am Six Factors That Are Transforming B2B Sales in 2012
Do you know what the future of sales looks like? Demographics are shifting, the pace of change is accelerating, buyers are more informed, and the threshold for success has never been higher. Effective selling in a B2B world is a function of the salesperson's aptitude and attitude, but it is also increasingly driven by a need for contextual awareness, deep customer insight, and a recognition that as the selling environment evolves, the only constant is that a focus on customer benefit must drive behavior. Six factors are transforming the B2B selling environment in 2012. In this session, Donal Daly will speak about how Social, Mobile, Sales Intelligence, Gamification, Modular Thinking, and Predictive Sales Analytics are impacting how we sell and will challenge you to think about what this means for your organization.
Speaker: Donal Daly, CEO, The TAS Group
9:45–10:15 am How to Benefit from the Social Selling Revolution
Social sites like Twitter, LinkedIn, and Facebook have radically changed how we interact and engage on a daily basis. The impact on sales is huge. And so is the opportunity. Social selling is a phenomenon that can't be ignored, but it also raises challenges and questions that business leaders must address. How do you ensure that your team optimize social sites to drive favorable recognition of your company brand, and of the products and services you sell? How do you not only leverage your network but create long-term value within your network to reach your sales goals? Do you have a coordinated approach to how social selling integrates into your core sales process? Mike Derezin, Global Head of Sales, Sales Solutions at LinkedIn, will walk you through the social media adoption lifecycle and associated benefits for sales professionals at each lifecycle stage, including commentary on where your company sits and where the opportunity is for both you and your organization. You'll learn why some sales leaders can't imagine having their reps sell any other way.
Speaker: Mike Derezin, Global Head of Sales, Sales Solutions, LinkedIn
Dennis Dresser, Regional Vice President, Sales, Eloqua Limited
10:15–10:55 am The Modern Sales Organization: A Real Conversation about What Works and Doesn't Work in Today's Selling Environment
There is enough information out there for everyone to realize two things: the buyer has changed, and as a result, sales and sales management are evolving. How is today's sales organization different from five years ago? This panel of sales management practitioners will lead an interactive discussion on how their sales organizations have adapted to change and what they have learned along the way. We will discuss
  • new sales-organizational structures, in particular the growing reliance on inside sales;
  • Sales 2.0 technologies that have truly made a difference in creating an efficient, scalable sales organization;
  • the biggest mistakes we have seen – the gotchas – and how to avoid them.
Moderator: Craig Rosenberg, Vice President, Sales & Marketing, Focus
Panelists: Judy Buchholtz, Vice President, Sales, IBM Inside Sales
Jim Cyb, Vice President, Sales, Americas, ZenDesk
Abe Smith, Vice President & GM, Americas & APAC, Mindjet
10:55–11:30 am Break – Exhibits open
11:30 am–12:15 pm Breakout Sessions

A – Motivating Your Staff: Not Just Fun and Games
Despite spending billions worldwide on software aimed at streamlining sales processes, sales employees still fail to leverage the tools in front of them to accelerate deal cycles, pull together the right people, and grow revenue. Fixing this problem goes deeper than motivating them with money or games; you must transform the way they interact with each other, how they collaborate, communicate, and effectively work as teams, but also compete, and the technology at their disposal. In this talk, we'll explore the process of both defining and applying Behavior Lifecycle Management (BLM) – the process of influencing and driving desired user behavior in your applications and websites. BLM includes Gamification, Employee Reputation & Status, and Proprietary Social Networks. BLM is driving salesproductivity, CRM and other mission critical application adoption and utilization, training and certification rates, forecasting accuracy, individual team and individual performance, and employee satisfaction.
Speaker: Kevin Akeroyd, SVP, Field Operations, Badgeville

B – Let's Get Real: Justifying Technology and Other Sales 2.0 Investments
In today's reality, Sales 2.0 professionals are faced with countless options for maximizing results. How do we measure the business impact of bright, shiny technologies like CRM, marketing automation, business intelligence, video, mobile, social, gamification, and more? How can we tell if sales training and enablement and marketing program investments make a difference in our sales results and create the best return on investment? In this session, we'll discuss:
  • Using quantitative AND qualitative data to track the ROI of investments and processes
  • Tracking and interpreting meaningful data and metrics for sales and marketing
  • Communicating results to your executive team
Speaker: Anneke Seley, Founder & CEO, Phone Works, Coauthor, Sales 2.0
12:15–1:15 pm Lunch – Exhibits Open
1:15–2:00 pm Breakout Sessions

A – B2B Sales & Marketing Metrics Worth Tracking (and which are worthless)
It's easy to talk about leads, Web traffic and impressions. But there's a core set of metrics that most B2B marketing and sales professionals don't look at – that your manager, CFO and CEO will love you for. These are metrics you have access to already, and they'll unlock your ability to get more budget, more visibility for your work, and more opportunity for you personally. Learn how to get right to the numbers your company cares about in this important session. Reporting and metrics are critical to chart your progress against goals and to prove to the organization that your efforts are impactful, as in bring in revenue. Learn about the 10 most important sales & marketing data points that should be measured frequently and optimized against continually, as well as a handful of metrics you may already be watching that, in reality, are worthless.
Speaker: Matt Heinz, President, Heinz Marketing Inc

B – Social Signals: Capturing Demand Instead of Simply Generating Leads
Buyers have a new way of sharing their wants and needs via public social channels (Twitter, Facebook, blogs, etc.) that extend beyond friends, co-workers, and their social graphs to anyone who happens to be listening. These explicit statements of demand represent highly qualified selling opportunities but require a new level of sales engagement. In this session, Robert Pease will cover tactics for identifying these signals, strategies to engage prospects, and results your sales team can expect to achieve.
Speaker: Robert Pease, Founder & CEO, Nearstream
2:00–2:40 pm Break – Exhibits open
2:40–3:15 pm Enabling 2.0: How to accelerate selling and adoption through your newly minted Sales 2.0 strategy
Lars Nilsson is at the forefront of leveraging people, process and technology to accelerate the growth curve of budding startups in the Silicon Valley. In this session you will learn the strategies he uses to propel companies to high velocity successes through the use of Sales 2.0 technology integration and adoption, and by establishing a highly effective inside sales model. You'll gain an understanding of the right way to create a productive, cost effective sales force.
Speaker: Lars Nilsson, VP, Field Operations, ArcSight, an HP Company
3:15–3:45 pm The Benchmarks of True Sales Effectiveness
Defining what true sales effectiveness looks like in today's world is difficult. Should the emphasis be on the CRM or Sales 2.0 solutions your team members use, the process they follow, their ability to connect with customers, how they use social tools, or their ability to communicate internally? As a leader with more than 20 years of management experience, Paul Melchiorre will explain how you can identify the key decisions that will lead your organization to true sales effectiveness. He will discuss the impact of social and mobile communication, key sales metrics you should track, and how your team can remain agile and competitive.
Speaker: Paul Melchiorre, Global Vice President, Ariba
3:45–4:20 pm Revolutionize Your Sales Organization – How Social Listening and Engagement will Transform Your Future Sales Growth
Every sale begins with a connection, and develops into a relationship. Truly great sales reps excel at fostering, nurturing, developing, and maintaining relationships. Companies today need to connect with customers in ways that are both efficient, while still being meaningful. In this session, Jon Ferrara will discuss how social and mobile communications are changing the way your sales reps develop and maintain customer relationships. He'll also give you insight on how to incorporate the best way to integrate these new communication paths into your current sales process and methodology. He'll share examples of how successful organizations are taking full advantage of social communication to revolutionize their sales organization into a team of A players who maintain customers for life.
Speaker: Jon Ferrara, Founder & CEO, Nimble
4:20–4:30 pm Closing Remarks
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power
4:30–5:45 pm Closing Reception – Exhibits Open