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Resource Library For The Sales 2.0 Conference

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Press Releases


'Sales 2.0' Represents ROI Potential for B2B Sales and Marketing Leaders for 2011

September 21, 2011 Santa Cruz, CA – Sales Dot Two Inc. today announced six keynote speakers from top-ranking companies who will present at the Sales & Marketing 2.0 Conference event on October 17 and 18 in San Francisco.

Judy Buchholz, VP Sales of IBM, will present Bringing Art to the Science of Marketing & Sales. (NYSE: IBM)

Jeff Carr, President, Global Field Operations of Saba, will present How Social Learning Translates into Sales Success. (NASDAQ: SABA)

David Satterwhite, VP of Sales, Americas of Good Technology, will present Building and Profiting from Sales & Marketing Alignment.

Justin Shriber, Regional VP of CRM OnDemand, Oracle will present 3 Reasons the Traditional Sales Organization Is Broken (And How to Fix It). (NYSE: ORCL)

Andrew Somosi, SVP, MBD of Lattice Engines, will present Analytics in Action: How Predictive Sales Intelligence Accelerates B2B Sales Growth.

Leslie Stretch, President & CEO of Callidus Software will present Do Salespeople Dream of Electric Sheep? Creating & Replicating Excellent Salespeople. (NASDAQ: CALD)

See the full conference agenda.

Conference host Gerhard Gschwandtner says the keynote topics are evidence of prime areas that B2B sales and marketing teams can tap to take advantage of opportunities for growth.

"Given the state of the economy, many sales professionals feel uncertain and out of control," Gschwandtner says. "What they donít realize is that the areas of sales and marketing alignment, social selling, and sales management by metrics offer explosive potential for greater wealth and greater prosperity for their companies. Each one of our keynote speakers will be diving deep to illustrate what steps can be taken to make the most of these competitive advantages."

The Sales 2.0 Conference is the number one industry event devoted to excellence in leveraging SaaS technologies. The Sales 2.0 Conference focuses on the challenges and concerns of B2B sales and marketing executives. Get updates via Twitter @Sales20Conf #s20c.

MORE INFORMATION
Register: http://www.regonline.com/SM202011
Schedule a media interview or get a press pass.
Video: http://www.sales20conf.com/SM2011/video.html

AUDIENCE
Expected attendance is more than 400. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

Sales Leaders to Reveal Tactics for Sales Growth and Resiliency on October 17

October 3, 2011, Santa Cruz, CA – Sales Dot Two Inc. will host two speakers who will address trends in collaboration and sales growth at the Sales & Marketing 2.0 Conference on October 17–18 in San Francisco.

The choice to address these topics reflects a need among B2B sales organizations to find new sales opportunities as the economy struggles.

According to a recent white paper, "How Enterprise Sales Leaders Can Move Middle Performers to the Top", "social learning" solutions allow sales teams to interact in ways that help shrink sales cycles and allow middle performers to act more like top performers. Saba is the leading corporate learning solution provider, with more than 19 million users worldwide. Jeff Carr, President of Global Field Operations at Saba (NASDAQ: SABA), will discuss social selling in detail during his keynote speech, "How Social Learning Translates into Sales Success."

Justin Shriber, Regional Vice President of CRM On Demand at Oracle (NYSE: ORCL), who discussed how predictive analytics can transform sales teams at the March 2011 Sales 2.0 Conference, will identify ways that B2B sales organizations can prosper during lean times by adopting practices and strategies specifically engineered for an economic slowdown. A recent study by Thomson Reuters revealed that, historically, 81 percent of S&P 500 companies have missed their earnings guidance. While a weak economy and an environment of heightened competition have contributed to this, the biggest challenge to predictable and profitable growth comes from within. Shriber will explore these concepts during his conference keynote speech, "3 Reasons the Traditional Sales Organization Is Broken (And How to Fix It)."

See the full Sales & Marketing 2.0 Conference agenda.

The Sales 2.0 Conference is the number one industry event devoted to excellence in leveraging SaaS technologies. The Sales 2.0 Conference focuses on the challenges and concerns of B2B sales and marketing executives. Get updates via Twitter @Sales20Conf #s20c.

MORE INFORMATION
Register: http://www.regonline.com/SM202011
Schedule a media interview or get a press pass.
Video: http://www.sales20conf.com/SM2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

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