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Sales Management 2.0 Conference in March to Focus on Redefining the Customer Experience

February 22, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced the final agenda for the Sales Management 2.0 Conference. The event will be in Philadelphia at the Ritz-Carlton Hotel.

A major focus of the conference will be how sales managers can adapt to and improve the current customer experience to increase satisfaction and loyalty. Conference host Gerhard Gschwandtner, also the founder and CEO of Selling Power (a media co-sponsor of the event) says sales leaders need to "start paying attention to how and when your customers want to interact with you."

"Customers today have a different definition of satisfaction," Gschwandtner says.

Kirk Mosher, Vice President of CRM Product Marketing at Oracle (ORCL) will speak about how companies can create superior customer experiences in a digital age. Mosher's presentation, "The Customer and YOU – How the Winners Are Defined by Superior Customer Experience" will take place at 9:45 a.m. on March 5.

Conference attendees will also gain insights into what tools, management practices, and leadership skills they will need in order to drive measurable business results across the customer lifecycle. Speakers will address the following topics in details:

  • Sales-management metrics and CRM
  • Understanding and leveraging "social business”" in the sales process
  • Customer engagement strategies
All registrants will receive the 2011 Sales Leadership Priorities Survey Results (conducted by Frost & Sullivan in partnership with Selling Power).

MORE INFORMATION ABOUT THE MARCH 2012 SALES MANAGEMENT 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Sales Management 2.0 Conference to Define Strategies for Managing B2B Sales Teams in 2012

December 28, 2011 – Sales Dot Two Inc. today announced a working agenda for its Sales Management 2.0 Conference, which will be held on March 5, 2012, in Philadelphia at The Ritz-Carlton Hotel. The agenda is based on major trends in the sales profession, including the following:

Sales-management metrics and CRM. Eighty percent of sales forces are currently measuring metrics that they cannot control, instead of focusing on controllable factors (i.e., sales activities). (Source: Cracking the Sales Management Code)

Sales mobility. Smartphones and tablets are speeding up communication between sales reps and customers. Experts recommend that sales managers "arm [the] sales team…with tablets that can be used to plan sales calls and be present during a sales meeting." (Source: Huthwaite)

Social selling and customer engagement. Peer-to-peer discussions about brands and products are the biggest influencer of purchasing decisions. Up to 59 percent of B2B buyers engaged with peers who addressed their challenge, and 37 percent posted questions on social-networking sites looking for suggestions. (Source: DemandGen)

Gerhard Gschwandtner, founder and CEO of Selling Power and regular host of Sales 2.0 Conference events, will deliver a keynote speech, "Managing Today's Sales Team: Creating Strength and Resilience." Gschwandtner has outlined four things sales managers need to do to create success in the coming year, including creating content that attracts customers, investing in better coaching and training to create top-performing sales reps, and embracing "social and mobile" tactics and tools.

Keynote speaker Steve Bookbinder, cofounder and CEO of Digital Media Training, will share trends, typical weaknesses, and best practices he has observed based on his experience training and coaching more than 30,000 sellers and managers globally. He will address winning strategies for pipeline management, sales culture, and training.

Very early bird registration rates for the Sales Management 2.0 Conference expire on January 6, 2012.

MORE INFORMATION
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563