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Too Few B2B Sales Executives Tap Social Media as a Resource for Revenue Growth
September 22, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced that the Sales Strategies in a Social & Mobile World conference will address the top challenges facing B2B sales executives, as listed in a recent survey conducted by Frost & Sullivan. The conference will take place in Santa Monica, CA, on November 14–15, 2011.
The research objective of the survey, conducted jointly with Selling Power magazine (a media sponsor of the conference), was to understand the most pressing external and internal challenges shaping sales executives’ yearly planning.
According to survey results, the highest concerns for sales executives included how to:
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This is the ideal event for CEOs, VPs of Sales/Marketing/Sales Operations, Directors of Sales/Marketing/Sales Operations/Demand Generation, or other executive-level positions in sales and marketing.