Monthly Archives: October 2010

Sales, Meet Marketing. Marketing, Sales.

Yikes — an informal poll over at shows only about 9% of respondents reporting that their sales and marketing teams are “totally in sync.” How would you sum up the relationship between your own sales and marketing teams? In … Continue reading

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Customer Satisfaction: The Best and Worst

At least one report from the BigIdeas Conference in Chicago indicates a growing industry focus on customer satisfaction and customer experience management Selling Power magazine publisher Gerhard Gschwandtner gave high marks to Godard Abel (CEO of BigMachines) for his keynote … Continue reading

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How to Have an Interesting Conversation With Prospects

What’s the one thing you need to become relevant and interesting to prospects? Information. To quote Trish Bertuzzi, salespeople need to craft messages that are “personal, emotional, and relevant.” At the Sales 2.0 Conference in Boston, she discussed how InsideView … Continue reading

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What Is Sales 2.0? (The Ultimate Definition)

At the March 2010 Sales 2.0 Conference in San Francisco,┬áPam Hudadoff asked fellow attendees to define Sales 2.0 in one word. As you can see, the answers were all over the map (full list below the video). Disruption Confusion Alignment … Continue reading

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How to Connect With Today’s Buyer

Today’s buyers choose when, where, and how they want to interact with you. That means it’s more important than ever that marketing deliver only the best leads to the sales team — the leads that are already interested in your … Continue reading

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Sales & Marketing 2.0 Awards Ceremony on Nov 9th in SF

Comedian Jeff Applebaum to Act as MC Sales Dot Two, Inc., announced on Thursday that an awards ceremony honoring excellence for the innovative use of SaaS technologies will take place at the conclusion of the Sales & Marketing 2.0 Conference … Continue reading

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