Monthly Archives: November 2013

Twitter for Enterprise: A Chat with @JohnFlynn4444

At the lunchtime break last month at the Sales Performance Management Conference we overheard a few attendees discussing the potential of Twitter for enterprise. John Flynn, new VP of Sales at Addvocate (a social enablement for enterprise solution) graciously agreed … Continue reading

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We’re Smarter Than Our Buyers

by Joanne S. Black Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.” Once upon a time, in the days before Google, Amazon, Yelp, and social media, clients looked to salespeople for information … Continue reading

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