According to a Deloitte survey, 66% of employees don’t believe their companies are doing enough to create a culture of purpose.
That’s a shame, because businesses that can instill employees with a sense of purpose and meaning can see a jump in motivation and loyalty. To quote Punit Renjen, Chairman of the Board of Deloitte, “Take a look at companies whose success is perennial. They sustain themselves by generating significant, positive impact for everyone their operations touch. For successful organizations, creating meaningful impact beyond financial performance is becoming the new normal … a business imperative.”
In the video below, Lisa Earle McLeod, author of Selling with a Noble Purpose and upcoming speaker at the Sales 2.0 Conference in Philadelphia on March 10, shares three things leaders can do to start transforming the culture of their organizations and use purpose to motivate their teams to greater success.
1) Reframe your language. Most leaders talk about revenue targets, profits, and shareholder earnings. Instead, talk about the impact your employees have on your customers and how your product or solution is helping them. “Last month we helped 2,000 new customers create better, faster proposals,” is more effective than, “Last month, we achieved 80% of our revenue goal.”
2) Find your noble purpose. Every leader must be able to articulate a “noble sales purpose.” For example, “We build a better world by creating software that helps buildings go up faster and safer.”
3) Get emotional. In a business context, the word “emotion” gets a bad rap. But what are excitement, happiness, and pride if not emotions? These are good things to introduce to the work environment. As McLeod says, “People are desperate to be a part of something bigger than themselves. When you give them that purpose, they will be on fire for you.”
You can catch Lisa Earle McLeod live in Philadelphia at the Sales 2.0 Conference on March 10. Register before February 12 for discounted rates.
What does your company do to inspire a culture of purpose? Share your thoughts in the comments section.