Author Archives: Lisa

About Lisa

Editorial Director at SellingPower.com.

The Quest to Make Sales Training More Effective

Traditionally, the way we teach and train salespeople has looked a lot like the way we educate students in the public school system. As experts at CommercialTribe note, the approach is a simple combination of 1) teacher, 2) student, 3) … Continue reading

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Do You Embrace Change?

What can sales leaders do to face the challenges that go along with change? One theme that has carried throughout our events this year is the need to embrace change. Sales organizations are constantly facing unique challenges and unprecedented levels … Continue reading

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3 Unmissable Presentations for B2B Sales Leaders

We have assembled some terrific presenters for our September 18 event in Las Vegas. Here are some highlights we’re looking forward to. Haven’t registered yet? There’s still time. Book your spot by August 15 and save $130. Jenny Dearborn, SVP & Chief … Continue reading

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How to Measure the Strength of Your Customer Relationships

By Tom Cates In the business-to-business (B2B) world, building great customer relationships is often the fastest and easiest way to meet or beat your sales numbers, as I discussed in my last post on this blog. I call this building “sales … Continue reading

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Sell Smarter: The Future of Sales

#s20c selfie! @Sales20Conf @gerhard20 with Chuck Penfield from @Oracle — Awesome conference! pic.twitter.com/h0UEsSzBiC — Deb Calvert (@PeopleFirstPS) May 5, 2014 We’re counting down to the next Sales 2.0 Conference, which will be in Boston on July 14. One of our … Continue reading

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An Inside Look at the Sales 2.0 Conference

We saw a lot of familiar faces in this video from Gerhard Gschwandtner of Selling Power, who spoke with many attendees at our May event in San Francisco about what they value most about the Sales 2.0 Conference. If you … Continue reading

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Four Trends that are Shaping B2B Customer Expectations

How many sales and marketing teams spend their days trying to capture customers? At the recent Sales 2.0 Conference in San Francisco, speaker LaVon Koerner asserted that demand capture is no longer a relevant approach. Instead, B2B sales and marketing … Continue reading

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What’s the Value of Getting a Second Chance at Life?

by Parker Trewin  In sales, and sometimes in life, it comes down to the ask. The casino event that raised $1,600 at the Sales 2.0 Conference a few weeks ago was a direct result of such an ask. [Update: The … Continue reading

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Selfies and Networking Tips from Sales 2.0

Kicking the morning off @Sales20Conf with the ultimate extrovert @aliceheiman #s20c #blend pic.twitter.com/3S0M9OUv8M — Farah Wahab (@peacelovefoo) May 5, 2014 Alice Heiman has been called the ultimate extrovert and a networking queen, and this week at the Sales 2.0 Conference … Continue reading

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Tomorrow at Sales 2.0: The Greatest Threat to Profitable Sales Results

Thanks to all the great speakers who shared their insights yesterday at the first day of the Sales 2.0 Conference! Let’s keep the momentum going. Tomorrow morning here’s one presentation you don’t want to miss if any of the following … Continue reading

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