Category Archives: Customer Relationships

By Jim Cathcart There seems to be a prevailing mindset regarding customer loyalty: supposedly, it is something to seek. Sounds logical, but I disagree with that point of view.  We can never control whether customers are loyal to us – … Continue reading →

By Jim Cathcart How do you convince a customer that you care about them and the value they will receive? The most convincing thing you can do is to truly care. Sounds simple, even simplistic – doesn’t it? I once … Continue reading →