Category Archives: Customer Relationships

That’s What Friends Do: Thoughts on Customer Loyalty

By Jim Cathcart There seems to be a prevailing mindset regarding customer loyalty: supposedly, it is something to seek. Sounds logical, but I disagree with that point of view.  We can never control whether customers are loyal to us – … Continue reading

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How to Convince a Customer You Really Care

By Jim Cathcart How do you convince a customer that you care about them and the value they will receive? The most convincing thing you can do is to truly care. Sounds simple, even simplistic – doesn’t it? I once … Continue reading

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