Category Archives: Prospecting

How to Become a High Priority to Your Prospect

By Christine Harrington During my prospecting calls this week, I examined all the different touchpoints necessary to stay a priority in the prospect’s mind. I encourage you to do the same. If you’re in sales, you have gaps. These gaps are … Continue reading

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Keeping Up with Emerging C-suite Job Titles: Which Matter Most?

By Sharon Gillenwater At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: chief brand officer. They hired brand expert Musa Tariq away from Apple, where he had been global … Continue reading

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