Category Archives: Sales 2.0 Conference

The Challenge of Managing Change in a Sales Organization

If change was a gesture, it would look like something, “totally crazy — out of control,” according to Dave DiStefano, President and CEO of Richardson, a leading global sales training and performance improvement company. As he says in this interview … Continue reading

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The Unbearable Unfairness of Sales Forecasts

Time and again, sales forecasts are doomed thanks to blind optimism. Here’s how it happens. Sales manager asks rep how things are going. Rep says things are great. Sales manager asks if rep expects to close all his deals by … Continue reading

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Three Tips to Align Sales and Marketing for Better Sales Results

We recently read a  SellingPower.com article that offered sage advice on the age-old problem of getting sales and marketing to align with advice from Ken Thoreson, managing partner of Acumen Management Group. Here are three tips he offered: 1) Track metrics. “Know … Continue reading

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Connect to the Buyer’s Journey and Reach Your Revenue Goals

by Bob Apollo If you’re in B2B sales or marketing, you’ve probably already heard this statistic: according to CEB research, 57% of the typical B2B buying-decision process is complete before a salesperson becomes actively involved in the sale. By that time, the … Continue reading

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Sales Presentations in Three Minutes: Avoid the Data Dump

One way sales presentations quickly go off track is the dreaded data dump. In her book, author and upcoming London Sales 2.0 Conference speaker Terri Sjodin says many reps worry that they’ll never get to all the points they feel … Continue reading

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Initial Thoughts from the Sales 2.0 Conference: Technology versus Productivity

By Jeff Weinberger Today at the Sales 2.0 Conference Andy Zoltners of ZS Associates recalled a colleague who, at the height of the Web 2.0 boom, claimed that we would only need half as many sales reps in the future … Continue reading

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What Buyers Want

Contributed by Tom Cates If you’ve been around in sales as long as I have, you will have heard the same kinds of questions over and over from your sales team: “How can I really connect with my buyers? We’ve … Continue reading

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The Digital Sales Future

One familiar face we’ll welcome back to the Sales 2.0 Conference next week on Tuesday is Tom Scontras, Vice President of Sales & Marketing at Glance Networks. In this video interview with Sales 2.0 Conference Director Larissa Gschwandtner from one … Continue reading

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Customer Relationships: When to Worry

According to Tom Cates, founder and CEO of The Brookeside Group, all customer relationships fall into one of three emotional categories: 1. Antagonism. The customer is fuming. 2. Neutrality. The customer feels fine about your performance. 3. Enthusiasm. The customer … Continue reading

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Sales 2.0 Solution: The Value of Relationships

There’s no question that selling is all about relationships. Not too long ago, sales relationships used to live on index cards in personal Rolodexes. The better the rep, the bigger the Rolodex. Today, not even the largest rolling wheel of index … Continue reading

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