Category Archives: Sales 2.0

How to Measure the Strength of Your Customer Relationships

By Tom Cates In the business-to-business (B2B) world, building great customer relationships is often the fastest and easiest way to meet or beat your sales numbers, as I discussed in my last post on this blog. I call this building “sales … Continue reading

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The End of Self-Centered Selling

by Mark Roberge In 2007, I was tasked with building a sales team from the ground up at HubSpot. One of the first things I did was set up coffee meetings with dozens of VPs of sales at software companies, … Continue reading

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