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Category Archives: Sales and Marketing Alignment
How to Understand and Calculate Your Total Addressable Market
By Falon Fatemi Nearly all sales organizations struggle to accurately define their total addressable market (TAM) – the total annual revenue an organization can achieve with 100 percent market share. Usually, when calculating this number, sales and marketing executives take one of … Continue reading
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Why Marketing Should Never Man Trade Show Booths Alone
By Peter Gillett Conventional thinking says it’s marketing’s job to generate leads…so why have salespeople in the booth at a trade show? Here’s why. Today, with digital media, social media, and Web meetings, prospects and customers can hide behind the Internet. The days … Continue reading
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Three Ways to Build a Successful Sales Team through Content Intelligence
By David Keane Sales reps today face a harsh reality: they spend 13 hours each week either looking for the right content for a prospect or creating marketing collateral for an upcoming meeting (EMI Industry Intelligence Report) – and as … Continue reading
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