Category Archives: Sales Enablement

How Sales Enablement Drives Hyper Growth

By Elay Cohen The early Salesforce days were some of the best in my career. As Salesforce’s senior vice president, sales productivity, I saw us come together as a company under strong leadership and with a vision of creating and … Continue reading

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Transform Your Digital Era Sales with an Intelligent Lead-to-Cash Solution

By Swati Sinha Does your company suffer from siloed teams? Disconnected applications? Information scattered across business processes? All these problems can obstruct your ability to respond to ever-changing customer and market needs. Today’s buyers are sophisticated and in control, and they … Continue reading

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Here Is the Incredible Sales Enablement Plan Worth Billions

By Gerhard Gschwandtner After Elay Cohen was named Senior Vice President of Sales Productivity at Salesforce, he pulled off an amazing feat: He accelerated growth and turned a $500 million enterprise into a $3+ billion enterprise. That’s why we invited Cohen … Continue reading

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