Category Archives: Social Media

Recapping the Santa Monica Sales 2.0 Conference

Posted on November 16, 2011 by Lisa

Attendees continue to post great highlights & takeaways from Tuesday’s Sales Strategies in a Social & Mobile World Conference. Here’s a list of links to check out. Continue reading →

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How Sales Managers Can Achieve Higher Close Rates on Inbound Leads

Posted on November 15, 2011 by Lisa

Here are a few things sales managers can start exercising some lead management best practices that will help lead to higher revenues and more closed deals. Continue reading →

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4 Obvious Prospecting Tips for Your Twitter Profile

Posted on November 10, 2011 by Lisa

Here are four changes you can make right now to your Twitter profile to capitalize on prospecting opportunities. Continue reading →

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4 Obvious Prospecting Tips for Your LinkedIn Profile

Posted on November 9, 2011 by Lisa

If you want to shrink the sales cycle and improve your chances of being contacted by a prospect, here are four things you can do immediately on LinkedIn. Continue reading →

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Are You (and Your Sales Reps) Worth a Response from Prospects on LinkedIn?

Posted on October 18, 2011 by Lisa

If you don’t have a LinkedIn profile yet, then set one up right now; but understand this is not social selling. Continue reading →

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Tips for Connecting with Today’s Prospect Using Social CRM

Posted on October 7, 2011 by Lisa

Wouldn’t it be great to see what a prospect is saying in a social stream and engage him or her in a conversation that is automatically tracked for future reference? Continue reading →

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Two Questions to Help Generate Great Sales Leads

Posted on August 12, 2011 by Lisa

How can marketers help cut through that noise and put better leads in the funnel? At our March 2011 conference, speakers agreed that marketing and sales need to talk to each other. Specifically, marketing needs to ask the sales team two key questions: Continue reading →

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The Social Media Sales Call

Posted on July 25, 2011 by Lisa

Tips include looking up your prospect’s social media pages (Twitter, Facebook, LinkedIn) to see what his or her latest update was before you make a sales call. Continue reading →

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Do You Share Oracle’s Vision of “Predictive Analytics” for CRM?

Posted on March 24, 2011 by Lisa

Some great conversation about the potential of CRM is still percolating around the March 7-8 Sales 2.0 Conference in San Francisco. In particular, we’re intrigued by questions generated by presentations from Justin Shriber, Regional Vice President of CRM On Demand … Continue reading →

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Social Selling For The Win

Posted on March 4, 2011 by Lisa

Why do some companies win at leveraging social networking sites, while others become famous for social media blunders and mishaps? We decided that no Sales 2.0 Conference attendee should end up in the latter category — which is why we’re … Continue reading →

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