The ever-impressive DreamSimplicity video team has released its comprehensive report from the Sales & Marketing 2.0 Conference last week. Check it out to see quick interviews with Jason Rushforth (CDC Pivotal), Gary Ambrosino (TimeTrade), Anneke Seley (PhoneWorks), Brett Wallace (ZoomInfo), Jon Miller (Marketo), Larissa Gschwandtner (Selling Power), and more.
A few quotes:
I’m of a generation that can’t be reached by phone. But you can reach me over email. Today’s buyers do use email. Tomorrow’s buyers, you can’t reach over email — you need to reach them over social media. So, the way you develop and nurture prospective buyers also has to evolve into a social world. — Jon Miller, Marketo
Sales & Marketing 2.0 is about collaboration. It’s about two different parts of the company coming together to create something synergistic and meaningful for their customers. — Larissa Gschwandtner