We’re not advocates of doing away with sales teams, but there’s no questions that “Buyer 2.0″ best practices are helping sales to skyrocket in new ways — without necessarily growing the sales team. In this clip from the March 2011 Sales 2.0 Conference, Paul Melchiorre, VP of Sales & Alliances at Ariba, talks more about how companies are lowering the cost of sale by providing experiences tailored specifically to the way customers want to buy.
The date for the next Sales 2.0 Conference has been set for June 20, 2011, in Boston, with speakers from Hewlett-Packard, Gartner, and Xactly Corp.
