Technology & Cold Calling: A Sales 2.0 Story

When you give a Sales 2.0 tool like ConnectAndSell to a rep who can’t think on his or her feet, you quickly separate the A players from the rest of the pack. Said Gerhard Gschwandtner during this Boston Sales 2.0 Conference panel discussion about the worthiness of reps who’ve just been given a tool to help them cold call faster and more efficiently (quoting Warren Buffett): “When the tide goes out, you find out who’s been swimming naked.”