How to Connect With Today’s Buyer

Today’s buyers choose when, where, and how they want to interact with you. That means it’s more important than ever that marketing deliver only the best leads to the sales team — the leads that are already interested in your company and ready to go. Hear Adam Needles, Director of Field Marketing at Silverpop, talk about how to align sales and marketing efforts given the new landscape of resources buyers for researching and buying products.

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