How to Have an Interesting Conversation With Prospects

What’s the one thing you need to become relevant and interesting to prospects?

Information.

To quote Trish Bertuzzi, salespeople need to craft messages that are “personal, emotional, and relevant.” At the Sales 2.0 Conference in Boston, she discussed how InsideView can provide the information sales professionals need to develop the right messages that lead to interesting conversations.

Do you have a great example of an interesting and relevant conversation you recently had with a prospect? Share your story in the comments section!