The indomitable Miles Austin has made Mark Wilson’s Sales & Marketing 2.0 Conference presentation (description below) available as a PDF. Wilson, who is VP of Corporate Marketing at Sybase, firmly believes that marketing should carry the same performance metrics as sales. He’s also a proponent of provocation-based selling, a technique his team leveraged successfully to win its biggest account to date in the midst of the recession (read the HBR case study here). Today onstage, Wilson declared that marketers “will earn more respect by generating a strategic plan with sales, not by generating more leads.”
Strategy to Execution: How to Establish Integrated Sales & Marketing Behavior
Sybase’s VP of Corporate Marketing with share the company’s vision and methodology that enables integrated and truly collaborative efforts among sales and marketing teams. Benefit from learning Sybase’s innovative approach that starts by first establishing a strategic leadership vision which translates into tactical, well-executed marketing campaigns and sales processes. The result is an improved return on marketing, higher sales revenues, and a better buyer experience for the customer. Wilson will share techniques on how you can establish a more productive dialogue among your sales and marketing teams.