An army of fans and followers on social networks can be a powerful force. Consider today’s race for Facebook dominance between Oreo (the cookie/company) and Lil Wayne (the rapper). On Tuesday, Oreo announced its intention to win the Guinness World Record for “most Facebook likes on a single post in a 24-hour period.” Five hours later, Lil Wayne launched a counter-campaign to rack up the most likes and beat Oreo at its own game. Today he emerged the victor. The final score? Lil Wanye: 588,243 likes. Oreo: 114,619 likes. (The headlines write themselves.)
How did Oreo — which is one of the top five most-engaged brands in social media — manage to let this prize slip away so easily? Considering that the dueling Facebook pages had similar numbers of followers (Lil Wayne has about 20 million; Oreo has about 16.7 million), Mashable.com surmises that “the high level of engagement between Weezy and his fans tipped the balance in his favor.”
You’re probably not out to win the world record for “most comments on a wall post” or “most likes on a status update” (yes, these titles actually exist), but it’s definitely worth asking yourself what level of engagement you have with your fans and followers on social networks. There’s a lot of buzz among Sales 2.0 bloggers right now about a highly popular post from Focus.com expert and Web-tools specialist Miles Austin: “The Invisible Sales Rep.” In it, he outlines a very compelling case for why salespeople with zero social media presence (or low-level engagement — we’re looking at you, guy whose Twitter profile pic is still an egg ….) are losing out big time on opportunities to be winning more sales. Just two complaints Austin says he frequently hears from salespeople include: “I don’t want my competition to know what I am doing,” and ”I have established customers, so it doesn’t matter”: Read more: The Invisible Sales Rep
We plan to ask what Jeffrey Hayzlett and Gerhard Gschwandtner think about these objections on March 8, during their panel discussion, “The Social VP” (more details below). If you want to ask them a question, send out a tweet to @Sales20Conf and we’ll add it to the list.
SALES 2.0 CONFERENCE SESSION: “THE SOCIAL VP”
Get advice about how to express yourself online, both personally and professionally, from former Kodak CMO Jeff Hayzlett, who is widely recognized in the business world for his engaging and prolific use of social-media platforms like Twitter, as well as for his media and marketing savvy. The best-selling author of The Mirror Test will address such key points as how to draw the line between the formal and the informal and what topics make for the best tweets and status updates.
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speaker: Jeff Hayzlett, Best-Selling Author of The Mirror Test, Celebrity CMO, Cowboy