Sales 2.0 Solution: The Value of Relationships

There’s no question that selling is all about relationships.

Not too long ago, sales relationships used to live on index cards in personal Rolodexes. The better the rep, the bigger the Rolodex.

Today, not even the largest rolling wheel of index cards could compete with the social graph. Technology is no longer separate from relationships; technology is relationships. If you’re not keeping contacts in a central database, staying connected on social networks, and figuring out ways to share contact information among your reps, you’re way behind the curve.

Many Sales 2.0 solutions help sales and marketing teams tap the power of their online contacts and connections. At our April event, we look forward to introducing attendees to Introhive, a “relationship capital company” that helps reps leverage their contacts to land better introductions with prospects.

If you’re attending the Sales 2.0 Conference on April 8-9 at the Four Seasons Hotel in San Francisco, stop at the Introhive for a chat. You can also hear Introhive Marketing Vice President Rob Begg speaking at noon on Monday, April 8 during his breakout session, “Beyond Social: Why Traditional Relationships Matter.”

Interested in learning more about the Sales 2.0 Conference? Email Steven Hawes at

About Lisa

Editorial Director at
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