Social Learning: The Future of Top Performance for Sales Reps?

To date, not a lot of sales leaders seem to know about the benefits of what’s being referred to as “social learning” and specifically how it can help sales teams.

Social learning is an area in which Saba is a pioneer. If you haven’t heard of them, we wouldn’t be shocked — even though it’s a well-established and highly ranked global company with more than 1,300 client firms in multiple industries, its traditional client base has been human resources departments.

Recently, however, Saba has started bringing its expertise into the realm of sales and explore ways it can help create top performers in sales teams. Why the interest in sales teams? They’ve been paying attention to research that shows salespeople typically spend more than 40 hours a month searching for the information they need to sell.

Saba defines social learning as process of freely sharing ideas and collaborating across the organization, while enhancing formal learning initiatives. All of these qualities have the potential to help sales leaders create more top performers and dramatically increase sales effectiveness. In fact, according to its reports, initial results from Saba clients show that social learning can help more sales reps make quota, increase win rates of forecasted deals, and even reduce sales rep turnover by as much as one-third.

Sales leaders who aren’t aware of this trend might be missing out on pretty amazing opportunities to streamline the way they share information, collaborate on best practices, and help close sales: a recent poll on ranked social learning tools as the least (6.25% of 96 voters) vital tool for collaboration among sales teams (first place went to “weekly meetings”).

Because we like to share the latest and greatest trends in SaaS technologies with sales leaders, we’ve invited Jeff Carr, President of Global Field Operations at Saba, to share how successful companies have implemented social learning strategies within their sales organizations on October 17 at our next event in San Francisco. If you’re attending the conference or planning to register, make sure to be in your seat at 9:40 a.m. to catch this keynote address.

As always, we’re interested in audience feedback about this concept — be sure to take notes! You can tweet us at @Sales20Conf using the official conference hashtag, #s20c.

(For some more background on social learning, check out this free white paper from

Social Learning Creates Top Performers

About Lisa

Editorial Director at
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