Social Media: A Plan to Evaluate Risk vs. ROI

In this clip from the InsideView Social Selling University Workshop at the March 2011 Sales 2.0 Conference, speaker Jacob Morgan (@JacobM) gives some quick tips on how to evaluate your foray into the social media space.

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One Response to Social Media: A Plan to Evaluate Risk vs. ROI

  1. Roz Bennetts says:

    I was just writing a blog post about using social media in B2B this weekend. My experience is that you don’t have to use it, but used properly it can enhance your repuation, give customers more confidence to buy from you and even make you seem like a bigger enterprise than you really are.

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