Social Media: A Plan to Evaluate Risk vs. ROI

Posted on April 15, 2011 by Lisa

In this clip from the InsideView Social Selling University Workshop at the March 2011 Sales 2.0 Conference, speaker Jacob Morgan (@JacobM) gives some quick tips on how to evaluate your foray into the social media space.

About Lisa

Editorial Director at SellingPower.com.
This entry was posted in Conference Speakers and tagged , . Bookmark the permalink.

One Response to Social Media: A Plan to Evaluate Risk vs. ROI

  1. Roz Bennetts says:
    June 5, 2011 at 5:22 pm

    I was just writing a blog post about using social media in B2B this weekend. My experience is that you don’t have to use it, but used properly it can enhance your repuation, give customers more confidence to buy from you and even make you seem like a bigger enterprise than you really are.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>