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Tag Archives: B2B buyer
How to Succeed with the Empowered B2B Buyer
Highly informed buyers now educate themselves through a substantial part of the buying journey and expect a new level of partnership and collaboration from their vendors. Here’s smart advice from Forrester analyst Laura Ramos on how to succeed with today’s empowered B2B buyer. Continue reading
Posted in Sales & Technology, Sales Leadership
Tagged B2B buyer, Forrester, INmarket15, marketing
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