Tag Archives: B2B buyer

How to Succeed with the Empowered B2B Buyer

Posted on July 23, 2015 by Lisa

Highly informed buyers now educate themselves through a substantial part of the buying journey and expect a new level of partnership and collaboration from their vendors. Here’s smart advice from Forrester analyst Laura Ramos on how to succeed with today’s empowered B2B buyer. Continue reading →

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The End of Self-Centered Selling

Posted on July 2, 2014 by Lisa

by Mark Roberge In 2007, I was tasked with building a sales team from the ground up at HubSpot. One of the first things I did was set up coffee meetings with dozens of VPs of sales at software companies, … Continue reading →

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How Well Do You Know Your B2B Buyer Cycle?

Posted on September 28, 2012 by Lisa

It sounds like a no-brainer, but you’d be surprised how many B2B companies have not yet adapted to a buyer cycle powered by the digital customer. Continue reading →

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