Tag Archives: B2B sales

The Easiest Way to Meet or Beat Your B2B Sales Goals

by Tom Cates If you’re a salesperson, you probably focus mainly on finding new clients, but if you work in a mature business-to-business (B2B) industry, that isn’t always so simple. Let’s face it: these days, most B2B industries are mature! … Continue reading

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Connect to the Buyer’s Journey and Reach Your Revenue Goals

by Bob Apollo If you’re in B2B sales or marketing, you’ve probably already heard this statistic: according to CEB research, 57% of the typical B2B buying-decision process is complete before a salesperson becomes actively involved in the sale. By that time, the … Continue reading

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