Tag Archives: big data

5 Things Data Cannot Do for Salespeople

Analytics help us get to our buyers earlier in the sales cycle. Yes, we can predict buyer behavior. But then it’s up to salespeople and sales leaders to interpret the information and reach out. We have incredible tools today for research. But people still seal the deal. Continue reading

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5 Ah-Ha Moments from the October 2012 Sales & Marketing 2.0 Conference

by Nancy Martini A few weeks ago I traveled to San Francisco to present my keynote, “Sales Coaching 2.0: How Using Scientific Data Leads to Better Sales Performance” to an audience of over 600 B2B sales and marketing leaders at … Continue reading

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