Tag Archives: customer experience management

Living Up To Your Own Hype

Sales and marketing teams usually excel at the courtship stage of customer relationships, when they get to trumpet new features, designs, and promotions. But flash won’t help strengthen a relationship with a customer who experiences problems at other stages, like … Continue reading

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Customer Satisfaction: The Best and Worst

At least one report from the BigIdeas Conference in Chicago indicates a growing industry focus on customer satisfaction and customer experience management Selling Power magazine publisher Gerhard Gschwandtner gave high marks to Godard Abel (CEO of BigMachines) for his keynote … Continue reading

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