Tag Archives: Forrester

How to Succeed with the Empowered B2B Buyer

Highly informed buyers now educate themselves through a substantial part of the buying journey and expect a new level of partnership and collaboration from their vendors. Here’s smart advice from Forrester analyst Laura Ramos on how to succeed with today’s empowered B2B buyer. Continue reading

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“Why Can’t Sales & Marketing Play Nicely?”

Analyst Jeff Ernst calls on all sales and marketing leaders to take this Forrester survey, “Overcoming The Real Obstacles To Sales And Marketing Alignment.” Results come out in December 2010.

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