Tag Archives: sales & marketing alignment

Two Questions to Help Generate Great Sales Leads

How can marketers help cut through that noise and put better leads in the funnel? At our March 2011 conference, speakers agreed that marketing and sales need to talk to each other. Specifically, marketing needs to ask the sales team two key questions: Continue reading

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Do You Share Oracle’s Vision of “Predictive Analytics” for CRM?

Some great conversation about the potential of CRM is still percolating around the March 7-8 Sales 2.0 Conference in San Francisco. In particular, we’re intrigued by questions generated by presentations from Justin Shriber, Regional Vice President of CRM On Demand … Continue reading

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Your To-Do List: Register for Sales 2.0, Get Bonus Materials, Feel Like a Boss

The dates for the next Sales 2.0 Conference are set for March 7-8, in San Francisco! Early-bird registration rates start tomorrow, January 20 and run until February 16. Registration also comes with these two totally free bonus materials: 2010 Key … Continue reading

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“Why Can’t Sales & Marketing Play Nicely?”

Analyst Jeff Ernst calls on all sales and marketing leaders to take this Forrester survey, “Overcoming The Real Obstacles To Sales And Marketing Alignment.” Results come out in December 2010.

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How to Connect With Today’s Buyer

Today’s buyers choose when, where, and how they want to interact with you. That means it’s more important than ever that marketing deliver only the best leads to the sales team — the leads that are already interested in your … Continue reading

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