Tag Archives: Trish Bertuzzi

Sowing Seeds for Sales & Marketing Alignment

More and more organizations are starting to realize the potential of inside sales in capturing and engaging customers in effective ways that field reps just can’t match in the world of social media and Web 2.0 commerce. Continue reading

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How to Have an Interesting Conversation With Prospects

What’s the one thing you need to become relevant and interesting to prospects? Information. To quote Trish Bertuzzi, salespeople need to craft messages that are “personal, emotional, and relevant.” At the Sales 2.0 Conference in Boston, she discussed how InsideView … Continue reading

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