Traditionally, the way we teach and train salespeople has looked a lot like the way we educate students in the public school system. As experts at CommercialTribe note, the approach is a simple combination of 1) teacher, 2) student, 3) curriculum. On their blog, they write:
“The students come through on the conveyor belt and they either understand, absorb, and apply that information to graduate to the next level, or they’re left behind.”
That model hasn’t changed much — but that’s not because it’s the best model out there. In fact, that model doesn’t account for a lot of factors. For example, some salespeople just don’t absorb information as well when they’re at the receiving end of a lecture as opposed to hands-on, experiential learning. Plus, we have all kinds of tools to communicate information that we lacked in the past, including interactive platforms that represent a far cry from the static lecture model.
According to experts at CommericalTribe, the application of sales training “hasn’t meaningfully changed since Dale Carnegie introduced his approach in 1937.” Lectures, classrooms, webinars, audio conferences — these are still the norm today, but they don’t have to be.
CommercialTribe is helping to bring sales training into the social age. In Las Vegas on September 18, CommercialTribe founder and CEO Paul Ironside will speak during a breakout session and share more about how interactive video and social tools are making sales training far more effective. If you’ve ever been frustrated by sales training, you’ll want to join us for this session. Attendees will learn the following.
- Why existing sales training consistently fails to stick.
- How new online video and social media tools can be leveraged to train in a whole new way that actually gets rep to practice.
- What results have been generated from this new approach.
Register now for the Sales 2.0 Conference in Las Vegas at https://www.regonline.com/Register/Checkin.aspx?EventID=1488784.
[Image via 1shots at FreeDigitalPhotos.net]