Craig Rosenberg (aka, the Funnelholic), has complied a “non-scary” list of things that sales and marketing professionals in the B2B space can do to get actual gains from social media use. Tips include looking up your prospect’s social media pages (Twitter, Facebook, LinkedIn) to see what his or her latest update was before you make a sales call. “Mention it to them; they will love it,” says Rosenberg — and we agree. Go here to read all 14 tips: “14 Easy Social Selling ‘To-Dos’ You Can Implement Right Now.”
For a more in depth look at social media and its influence on B2B selling, you might be interested in this free download on the art of social sales (with registration) from SellingPower.com. One section we found particularly interesting: Is Anyone Making Quota Using Social Media?
