Thanks to all the great speakers who shared their insights yesterday at the first day of the Sales 2.0 Conference! Let’s keep the momentum going. Tomorrow morning here’s one presentation you don’t want to miss if any of the following describe you:
- You are investing heavily in creating and selling high-value solutions.
- Your organization is finding it increasingly difficult to defend your solution’s value to customers,
- The lack of value clarity is preventing profitable sales results.
If these are issues for you, you need to hear Jeff Thull, President and CEO of Prime Resource Group Inc. during his presentation, “Unquantified Value: The Greatest Threat to Profitable Sales Results.” According to Thull, your solution has no value until your customers understand its financial impact on their business, invest in it, and can measure the results – their net profit. Absence of value clarity leads to more proposals ending in no decision, losses to competitors with less value, or sales with painful discounts.
Today’s buyers require professional guidance in order to make quality, business-level decisions. Sellers require the next level of comprehensive tools and diagnostic skills to carry them out. Can you meet the challenges of today’s turbulent business world with leadership strategies that will take you and your organization beyond sales process hype and into the reality of your customer’s business?
From strategy to process to execution of complex sales, Jeff will show leaders how to turn this difficult situation into a powerful competitive advantage. Be in the Veranda Ballroom at 9:55 a.m. to hear Jeff’s insights.