What did we learn on Day One of the Sales & Marketing 2.0 Conference? B2B sales has gone social, and it’s never going back.
To borrow a phrase from Selling Power CEO Gerhard Gschwandtner: “Research suggests that most social-media initiatives are owned by marketing, not sales. Yet salespeople have the most to gain from the emerging new discipline: social business.”
Here’s a (very) short list of our top takeaways from Day 1 keynoters (related: find a round-up of what we’re looking forward to hearing at Day 2). Attendees, keep the great tweets coming under hashtag #s20c. (If you’re blogging about the conference, email a heads up to lisa (lisa at sellingpower dot com.)
If we want to help stimulate the economy overall and grow your own revenues, sales & marketing leaders need to step up and create opportunity. Define clear goals for your org. — Gerhard Gschwandtner, keynote/host, Selling Power magazine
One very big problem that happens when sales & marketing teams are not aligned? They focus on internal problems, not external competition. — David Satterwhite, Vice President of Sales, Americas, Good Technology, “Building and Profiting from Sales & Marketing Alignment”
Social learning = an amazing way to collaborate companywide across a global/enterprise org & capture knowledge vital to keeping sales teams sharp (for example, knowledge shared during once-a-year sales kickoff). Has great potential to create top performers for sales teams. — Jeff Carr, President, Global Field Operations, Saba “How Social Learning Translates to Sales Success”
When the economy is good, sales orgs get used to operating in a certain way. When the economy goes south, those old operations stop working. — Justin Shriber, Regional Vice President, CRM On Demand, Oracle, “3 Reasons the Traditional Sales Organization Is Broken (And How to Fix It)”
Data is exploding thanks to social media. Sales orgs need a way to keep up and a strategy for listening, responding, and leveraging social media in predictable ways. Inside sales at IBM is relying heavily on social media to do just that. — Greg Tavalsky, Vice President, Sales, IBM Inside Sales, “Blurring the Lines with Social Selling”