At the lunchtime break last month at the Sales Performance Management Conference we overheard a few attendees discussing the potential of Twitter for enterprise. John Flynn, new VP of Sales at Addvocate (a social enablement for enterprise solution) graciously agreed to share his thoughts on the topic in this onsite interview.
What are you hearing from other attendees about Twitter for enterprise here today?
John Flynn (JF): We’ve just finished the Birds of a Feather lunch, and one of the chaps at my table works for a company that provides the underlying infrastructure for Twitter. Earlier this year he met with a CIO who told him that his company planned to send 150 million messages a week through Twitter. He had a conversation with the same CIO a few weeks ago and discovered they’re now sending one billion messages per day through Twitter. That really shows me the amount of traction that Twitter is getting in the enterprise space.
Was that a surprise to you, or did it reinforce some of your existing thinking?
JF: At Addvocate we track which social channels are getting the most activity. From an enterprise usage perspective we’re seeing Twitter being a very strong bet for the future. Twitter is a factor of 20 times heavier usage in terms of retweets and sharing of content than LinkedIn. LinkedIn is still strong. Facebook is almost nowhere.
Why is the conversation you had here at lunch today valuable to you?
JF: I think it’s important to have relevant information when you’re talking to enterprises that are looking to be more effective in social media. Our prospects want to know what platform they should be using and how they can optimize their content. Being here and meeting the guys who provide the infrastructure for Twitter and who are sharing these astronomical numbers … it’s really interesting to talk with people who have that kind of perspective on what’s going on in the market.
Are you active on Twitter?
JF: I wasn’t active on Twitter myself until just recently but obviously having just joined Addvocate I’m now kicking off big time. Actually I’ve been tweeting here. I was sitting here talking to Karen at ValleyCrest and she came out with a great quote which was, “We have a lot of institutional knowledge and our strategy is to share in the belief that goodness will come from it.” So I tweeted that and one of my colleagues at the table retweeted it, and off we go.
"We have a lot of institutional knowledge. We want to share it and believe the goodness will come." Karen @ValleyCrest
— John Flynn (@johnflynn4444) October 17, 2013
Awesome! Thanks for talking with us today. Enjoy the rest of the event.
JF: My pleasure.