What Is Your Social Media Strategy? (Advice from HootSuite)

We heard a lot of talk at the Sales Strategies in a Social & Mobile World Conference about using social media metrics for engagement with prospects and as a means of establishing a more efficient and successful sales process. One of our speakers, Darren Suomi, VP of Sales at HootSuite, did a recent Q&A with SellingPower.com on the topic of social media strategies for B2B sales. When asked why B2B sales managers and sales teams need a social media strategy, Suomi answered:

“The question for sales and marketing leaders is not: “What is my social media strategy?” The question is: “What are the goals of my company, team, or department, and how can I fit social media in?”

Check out the full Q&A with Darren Suomi here: “6 Reasons to Engage with Customers in a Social World.”

Are you currently using a social media strategy? How are you measuring ROI?

About Lisa

Editorial Director at SellingPower.com.
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