Salesforce.com Chief Adoption Officer Polly Sumner to Share Success Strategies at Sales 2.0 Conference, East

SANTA CRUZ, CA, June 2, 2010 – Sales Dot Two Inc. today announced that Polly Sumner, Chief Adoption Officer at salesforce.com, will present the opening keynote address at Sales 2.0 Conference, East on June 28, 2010, at the Renaissance Boston Waterfront Hotel in Boston. Sumner will discuss the key factors of sales success in the cloud, including a review of Sales 2.0 tools sales teams should use to gain a competitive edge.

Scheduled presentations and breakout sessions will continue with the “Sales Productivity in the Cloud” theme. Speakers and panelists will offer insights into such hot topics as sales and marketing alignment, compensation and sales performance, and sales-process management and metrics.

The following executives are also confirmed to speak on June 28:

• Dave Fitzgerald, Executive Vice President, Brainshark
• Trish Bertuzzi, President and Chief Strategist, The Bridge Group
• Tom Wentworth, VP of Business Development, Ektron Inc.
• Mark Roberge, VP of Sales, HubSpot
• Peter Ostrow, Research Director of Sales Effectiveness Practice, Aberdeen Group
• Mike Moorman, Managing Principal, ZS Associates
• Mike Damphousse, CEO, Green Leads
• Benjamin Doyle, Director of IT Applications, Enterasys Networks Inc.
• Craig Elias, Coauthor, Masters of Sales

David Fitzgerald, EVP, of Brainshark will deliver the concluding keynote. Conference attendees will benefit from Fitzgerald’s success story of how he transformed of his company’s front office by selecting and implementing a suite of more than fourteen compatible Sales 2.0 tools. This suite of solutions has enabled Brainshark to achieve 30%+ Compound Annual Growth Rate for the past 4 years.

Conference attendees will have the opportunity to network with more than 200 sales and marketing professionals, including CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

Registration for Sales 2.0 Conference East is now open.

Hotel group rates at the Renaissance Boston Waterfront Hotel expire on June 4, 2010.

More Information:
Get registration information for Sales 2.0 Conference East (www.sales20conf.com/boston2010).
Schedule a media interview or inquire about sponsorship opportunities (email larissa@sellingpower.com).
Follow Sales 2.0 Conference updates on Twitter (@Sales20Conf; track hashtag #s20c).

About the Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing sales and marketing strategies that leverage SaaS technologies to sell more in today’s economy. The event is produced by Sales Dot Two Inc. and hosted by Selling Power magazine publisher Gerhard Gschwandtner.

About Sales Dot Two Inc.

Based in Santa Cruz, CA, Sales Dot Two Inc. is an events company responsible for producing the Sales 2.0 Conference series.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com

Tel: 831/435-9563