The Sales 2.0 Conference :

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Date

June 28, 2010

SOLD OUT!

Location

Renaissance Boston Waterfront Hotel
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» Manage Sales Teams Using Metrics, Not Emotion:
Q&A with Hubspot VP Mark Roberge

Salesforce.com Chief Adoption Officer to Share Success Strategies on June 28

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Brett Queener Interview
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» 2010 - San Francisco
» 2009 - Chicago
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Conference Agenda - June 28, 2010
7:30 - 8:30	Registration and Breakfast – Exhibits Open
8:30 - 8:45	Opening Remarks: Gerhard Gschwandtner, Founder & CEO, Selling Power
8:45 - 9:30	Morning Keynote – Keys to Sales Success in the Cloud Polly Sumner will discuss the key success factors for today's sales organizations and review the must have Sales 2.0 tools sales operations need to remain competitive. Keynote topics include: managing the sales pipeline, effective use of social media, improving the sales process, preparing the sales team to win, promoting simplicity and innovation throughout the organization and driving up bottom line results. Speaker: Polly Sumner, Chief Adoption Officer, salesforce.com
9:30 - 10:40	Sales & Marketing Alignment Discover how today’s marketers and sales leaders breaking down corporate silos and align their strategies to drive faster and better sales results. This expert panel will share best practices for generating leads, creating opportunities and win more business to ensure above average industry growth. A review of Best Practices will reveal how companies can improve lead generation, drive up effectiveness through lead scoring, lead nurturing and more effective lead management. Moderator: Andrew Gaffney, Editor/Publisher, DemandGen Report Panelists: Trish Bertuzzi, President and Chief Strategist, The Bridge Group Claudine Bianchi, Chief Marketing Officer, NaviSite Mark Goloboy, Director of Global Data Governance, Monster Pat Quirk, CEO, Emptoris John Smits, Global Director, Market Intelligence & Database Marketing, EMC
10:40 - 11:00	Morning Break - Exhibits Open
11:00 - 12:15	Compensation & Sales Performance In this highly popular session sales leaders will enjoy an expert panel discussing how selling has shifted from a freewheeling organization to a culture of measurement and accountability. Armed with precise data, sales managers will no longer act on hunches, but plan for improved performance based on metrics. The panelists will review the best approaches to performance management, compensation management and executing motivating incentive programs. Moderator: Peter Ostrow, Research Director Sales Effectiveness Practice, Aberdeen Group Panelists: Eric Johnson, Director, Commercial Excellence, NBC Universal Mike Moorman, Managing Principal, ZS Associates Mark Roberge, VP Sales, HubSpot
12:15 - 1:15	Lunch – Exhibits Open
1:15 - 2:45	Sales Process Management and Metrics Learn from best practice presentations that drill into the core of sales success: a more efficient sales process. The expert presenters will share their blueprints for leveraging Sales 2.0 tools that a streamline the sales process, and measure the effectiveness of each step with key metrics. You will learn how to select the best tools for accelerating the sales pipeline and enhance revenues. The panel discussion will review how Sales 2.0 tools that enable you to make strategic management decisions that deliver more predictable sales results. Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power Panelists: Thereasa Fullmer, Senior Marketing Program Manager, Salary.com Tony Murphy, IT Consultant, Acme Packet David Scalera, Director of Enterprise Sales, Ektron Anneke Seley, CEO, PhoneWorks Timothy Sullivan, Director, Sales Performance International
2:45 - 3:15	Afternoon Break – Exhibits Open
3:15 - 4:15	BREAKOUT SESSIONS Breakout A: Increase Sales Opportunities without Increasing Headcount Three companies share their challenges with inside sales operations and detail the steps that led to a profitable sales transformation. The result: their sales teams were able to connect with more customers, improved the quality of their conversations, and increased sales while lowering the costs of sales. Panelists: Mike Damphousse, CEO, Green Leads Brian Dawson, President & CEO, Tel-Tron Mark Roberge, VP Sales, HubSpot Breakout B: Sales Triggers: How to Find Hidden Opportunities & Shorten Sales Cycles Find out why trigger based selling is becoming the gold standard for sales funnel acceleration, enabling sales teams to create better connections with their prospects, get faster call-backs, create stronger relationships with prospects, find hidden opportunities, and shorten sales cycles. Presenter: Craig Elias, Creator of Trigger Event Selling™
4:15 - 4:20	Coffee Break
4:20 - 5:15	Concluding Keynote – How to Create a Sales 2.0 Operation that Delivers Double-Digit Growth Learn from the hard-earned experience of a sales and marketing leader who created a complete transformation of his company’s front office operations (marketing, sales, and services). After extensive planning, research, and evaluation, Dave Fitzgerald’s team selected and implemented a suite of more than fourteen compatible Sales 2.0 tools. This suite of solutions has enabled Brainshark to achieve 30%+ Compound Annual Growth Rate for the past 4 years. Speaker: Dave Fitzgerald, Executive Vice President, Brainshark
5:15 - 6:30	Networking Reception: Join us for complimentary cocktails and hor d’oeuvres

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Reach Sales decision makers and influencers at the Sales 2.0 Conference. Contact larissa@salesdottwoinc.com.