Media

Sales & Marketing 2.0 Conference to Highlight New Approaches for Achieving Success in B2B Organizations

Registration is now open for the Nov 8-9 event in San Francisco
SANTA CRUZ, CA, September 30, 2010 – Sales Dot Two, Inc. today announced an agenda for the upcoming Sales & Marketing 2.0 Conference that reflects the shifting skills today’s sales and marketing teams need to drive success. The theme, “Collaboration that Delivers Results,” highlights the necessity of establishing a collaborative company culture that strategically aligns people, process, and technology.

Over a period of four years, the Sales 2.0 Conference series has emerged as the defining influence for executives invested in moving their teams to the next level of productivity and results. Says conference host Gerhard Gschwandtner: “The energy and exchange of ideas during these two days is consistently a best-in-class experience. The agenda pushes the audience beyond trends and buzzwords and into a zone of visionary thinking and practical takeaways.”

The conference will take place November 8-9, at The Four Seasons Hotel, San Francisco. Agenda highlights include:

• Demand Generation Tactics that Create Synergy between Sales & Marketing
• Social Networking Strategies that Generate Qualified Leads and Revenue
• Connected Experiences: Driving Productivity in Customer Relationships
• The ROI of Sales & Marketing 2.0
• Transformation 2.0: Increasing Revenues through a Customer Centric Business Model
• How to Jumpstart and Retain Your Best Talent with Sales Analytics
• How to Win Friends and Influence People with CRM

The agenda concludes with the first presentation of the Sales & Marketing 2.0 Awards; which aim to recognize organizations that have achieved excellence by leveraging SaaS technologies to establish greater efficiency, higher close ratios, and improved customer experiences. Entry nominations are due Oct 13. For questions contact awards@salesdottwoinc.com.

Featured speakers include:

Jonathan Becher, EVP, Marketing, SAP
Chris Ball, RVP Enterprise West, SAP
Brian Frank, Senior Director of WW Operations, LinkedIn
Brad Wilson, General Manager, Microsoft Dynamics CRM
Mark Woollen, VP of Social CRM, Oracle

Audience
Expected attendance to this event will be over 500; job titles represented will include CEOs, VPs of Sales/Marketing/ Sales Operations, Division/Regional Sales Managers, Sales and Marketing Managers.

More Information
Schedule a media interview.
Get registration information.
Get updates via Twitter @Sales20Conf (#SM20).
Read the conference agenda.

Special hotel rates at the Four Seasons Hotel, San Francisco, expire on 10/13/2010.

About Sales Dot Two, Inc.
Based in Santa Cruz, Sales Dot Two, Inc. is an events company that produces the Sales 2.0 Conference series.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Sales & Marketing 2.0 Awards - Winners to Be Revealed November 9, 2010

Comedian Jeff Applebaum to Act as Master of Ceremonies
SANTA CRUZ, CA, October 5, 2010 – Sales Dot Two, Inc., today announced that an awards ceremony honoring excellence for the innovative use of SaaS technologies will take place at the conclusion of the Sales & Marketing 2.0 Conference on November 9, 2010, in San Francisco.

Acting as master of ceremonies will be professional comedian Jeff Applebaum. Based in Silicon Valley, Applebaum has entertained crowds throughout the world at corporate functions and charity events, and headlines regularly at shows throughout California. Applebaum has opened for such comedians as Richard Lewis, Kevin Nealon, and Norm Macdonald. He has also performed on “The Late Late Show with Craig Ferguson,” and appeared in the “Pursuit of Happyness” with Will Smith.

Applebaum, who has two degrees in electrical engineering from MIT and a professional background as a consultant for computer chip companies, independent business owners, and sales teams, is an ideal fit for an awards ceremony aimed at sales and marketing leaders.

"Salespeople are very positive, goal-driven people," Applebaum said in a Selling Power magazine interview. "[They] really know how to connect with and relate to people, and they work to understand peoples' problems and solve them."

The Sales & Marketing 2.0 Awards will honor organizations that have achieved excellence by leveraging SaaS technologies to establish greater efficiency, higher close ratios, greater collaboration, and improved customer experiences. Nominees for the Sales & Marketing 2.0 Awards will be judged on the following criteria:

• Innovation in using a CRM, sales, or marketing 2.0 solution
• Results achieved for the company and/or customer
• Ability to effectively align people, process, and technology
• Demonstrated initiative to continue to improve and innovate within sales, marketing, and customer service

Visit sales20conf.com/collaboration/awards.html to enter to win.

The entry deadline is Wednesday, October 13, 2010.

More Information
Get news and updates via Twitter @Sales20Conf (#SM20).
Read the conference agenda.

Audience
Expected attendance for this event will be over 500 people; job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

About Sales Dot Two, Inc.
Based in Santa Cruz, Sales Dot Two, Inc. is an events company that produces the Sales 2.0 Conference series.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
awards@salesdottwoinc.com
Tel: 831/435-9563

Oracle, Microsoft Speakers to Discuss the Value of Strong Customer Experiences at Sales & Marketing 2.0 Conference

Early bird registration rates for the Nov 8-9 conference expire 10/13
SANTA CRUZ, CA, October 7, 2010 – Sales Dot Two, Inc., today announced that Brad Wilson (General Manager, Microsoft Dynamics CRM) and Mark Woollen (VP of Social CRM, Oracle) will be keynote speakers at the November 8-9, 2010, Sales & Marketing 2.0 Conference, in San Francisco.

Conference organizers predict that future growth will come from building a customer-centric organization in which sales, marketing, and service teams focus on the twin goals of improving operations and the customer experience. “In the quest for operational excellence, companies tend to forget to measure and improve the customer experience,” says conference host Gerhard Gschwandtner. “Taking action today to create a customer-centric business will build a solid foundation for lasting success.”

Brad Wilson, GM at Microsoft Dynamics CRM, will discuss the links between strong customer experiences and productivity, and share the ways in which sales and marketing leaders can enhance both. Wilson leads product management and marketing for Microsoft’s customer relationship management (CRM) business.

Mark Woollen, VP of Social CRM, Oracle will share how savvy Oracle customers have achieved greater success, not just by improving sales performance through smarter technologies and processes, but also by delivering a superior customer experience across all touch points. In addition to social CRM, Woollen has over 15 years of sales and marketing experience, with a history of redefining product development.

Special hotel rates and early bird registration rates expire on 10/13/2010 for the November 8-9, 2010 event, which will take place at the Four Seasons Hotel in San Francisco. The conference will conclude with the first Sales & Marketing 2.0 Awards ceremony on November 9. Late entry forms are due by Oct 15, 2010. Contact awards@salesdottwoinc.com for more information.

More Information
Schedule a media interview. Get news and updates via Twitter @Sales20Conf (#SM20).
Read the conference agenda.

Audience
Expected attendance will be over 500 people; job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

About Sales Dot Two, Inc.
Based in Santa Cruz, Sales Dot Two, Inc., is an events company responsible for producing the Sales 2.0 Conference series.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Senior Executives from SAP, PGi to Keynote at Sales & Marketing 2.0 Conference

Topics to focus on Collaboration 2.0 and Sales & Marketing Alignment
SANTA CRUZ, CA, October 12, 2010 – Sales Dot Two, Inc., today announced that Jonathan Becher (Executive Vice President, SAP), Chris Ball (RVP Enterprise West, SAP), and Peter Stewart, (SVP Collaboration Technology Solutions, PGi) will be keynote speakers at the November 8-9, 2010, Sales & Marketing 2.0 Conference, in San Francisco. All three speakers promise to make strong contributions to the conference’s key areas of insight: sales, marketing, and collaboration.

Jonathan Becher and Chris Ball will share expert knowledge from the sales and marketing practices of SAP. As Executive Vice President of Global Field Marketing at SAP, Jonathan Becher drives marketing contribution to pipeline via all routes to market around the globe. As Regional Vice President for West Large Enterprise, Chris Ball is responsible for all of SAP's sales business operations in this region. During their session, the two will share lessons learned and discuss how adopting the latest mobile and analytical applications from SAP is empowering their sales and marketing professionals with the key insight that they need in order to drive effective business decisions.

Senior Vice President Peter Stewart, who leads the Collaboration Technology Solutions team at PGi, will discuss how PGi, a market leader in collaboration technology, keeps more than 15 million monthly virtual meetings guests (including 75 percent of the Fortune 100) efficiently collaborating in today’s increasingly mobile communications landscape. He will also reveal new technologies and user trends that are transforming the traditional definition of collaboration and evolving sales and marketing models.

Special hotel rates and early bird registration rates expire on 10/13/2010 for the November 8-9, 2010 event, which will take place at the Four Seasons Hotel in San Francisco. Job titles of attendees will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

The conference will conclude with the first Sales & Marketing 2.0 Awards ceremony on November 9 to honor organizations that have achieved excellence by leveraging technology to establish greater efficiency, higher close ratios, greater collaboration, and improved customer experiences. Late entry forms are due by Friday, Oct 15, 2010.

More Information
Schedule a media interview. Get news and updates via Twitter @Sales20Conf (#SM20).
Read the conference agenda.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Collaboration That Delivers Results

Senior Sales & Marketing Executives to Offer Exclusive Insights on Winning Business Strategies
SANTA CRUZ, CA, October 19, 2010 – Sales Dot Two, Inc., today announced a final agenda for the November 8–9, 2010, Sales & Marketing 2.0 Conference in San Francisco that will feature best practices in leveraging Sales 2.0 technologies and methodologies across a variety of industries.

The diversity among the top-level executives from Oracle, Microsoft, SAP, PGi, LinkedIn, CDC Software, NetApp, and more represents a concerted effort to speak to the need for synergy and alignment across all areas of the enterprise organization. The theme, "Collaboration That Delivers Results," highlights the necessity of establishing a collaborative company culture that strategically aligns people, process, and technology.

"There are many conferences that deal just with sales, and many that deal just with marketing. This is a mirror reflection of the silos that exist between these departments in most companies," says conference host Gerhard Gschwandtner. "The Sales & Marketing 2.0 Conference is the first time leaders from both sides will actually sit in one room together and break down those silos by giving everyone a voice."

Because today’s buyers choose when, where, and how they want to interact with companies, it’s vital that sales and marketing teams realign their processes and actions around the buyer. During 24 different breakout sessions, attendees will get a rare and valuable perspective on how a culture of collaboration will lead to more profitable relationships with prospects and customers.

Featured speakers include:

Jonathan Becher, EVP, Marketing, SAP
Chris Ball, RVP Enterprise West, SAP
Brian Frank, Senior Director of WW Operations, LinkedIn
Jason Rushforth, SVP, NA Sales, Worldwide Marketing & Strategic Alliances, CDC Software; President of CDC Front Office
Brad Wilson, General Manager, Microsoft Dynamics CRM
Mark Woollen, VP of Social CRM, Oracle

Register online at www.sales20conf.com/collaboration.

The conference will conclude with the premiere Sales & Marketing 2.0 Awards ceremony on November 9.

More Information
Schedule a media interview.
Get updates via Twitter @Sales20Conf (#SM20).

Audience
Expected attendance will be over 500 people; job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Finalists Announced for Sales & Marketing 2.0 Awards

Six award categories honor the use of technology and process to enhance revenue and customer experiences
SANTA CRUZ, CA, October 28, 2010 – Sales Dot Two Inc., today announced finalists for the 2010 Sales & Marketing 2.0 Awards, which honor excellence in the innovative use of SaaS technologies to improve sales and marketing tactics. Winners will be revealed during an awards ceremony at the conclusion of the Sales & Marketing 2.0 Conference on November 9, 2010, in San Francisco.

The awards ceremony marks the expanding influence of Sales 2.0 technology on companies whose sales and marketing teams are experiencing competitive pressure to move to the next level of performance. The finalists in these six categories represent forward-thinking businesses that are leveraging the latest technologies to create positive relationships with customers and drive more revenue:

• Best Alignment of Sales & Marketing
• Best Customer Experience/Collaboration Program
• Best Sales 2.0 Management
• Best Sales Enablement Program
• Best Sales Lead Management Program
• Best Use of Social Media for Sales or Marketing

Awards judge Trish Bertuzzi, president and chief strategist of The Bridge Group Inc., believes the ceremony is a vital forum for sharing and disseminating successful methodologies. "The Sales 2.0 Conference has always led the way for innovative thinking. This has become even more relevant as they expanded their reach to include marketing. The creation of these awards now allows the vendors and users who practice Sales 2.0 concepts to share their implementations and results. These are more than awards; they are case studies that illustrate innovation, and I was thrilled to participate as a judge."

Judges evaluated finalists based on a proven record of excellence in the following areas:

• innovation in using a CRM, sales, or marketing 2.0 solution
• results achieved for the company and/or customer
• ability to effectively align people, process, and technology
• demonstrated initiative to continue to improve and innovate within sales, marketing, and customer service

Acting as master of ceremonies at the awards show will be comedian Jeff Applebaum. Applebaum has entertained crowds at corporate functions worldwide and has opened for such comedians as Kevin Nealon and Norm MacDonald. He has also performed on The Late Late Show with Craig Ferguson.

More Information
View Sales & Marketing 2.0 Awards finalists, categories, and judges.
Schedule a media interview.
Get updates via Twitter @Sales20Conf (#SM20).

About Sales Dot Two Inc.
Sales Dot Two Inc., is an events company responsible for producing the Sales 2.0 Conference series.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

###

Two-Day Conference for Sales & Marketing Leaders Draws Unprecedented Audience

Event organizers cite that close to five hundred executives are currently registered to attend
November 3, 2010 – Sales Dot Two, Inc., announced today that registrations for the Sales & Marketing 2.0 Conference have surpassed 450 and continues to increase steadily at the event approaches. The conference will take place on November 8 and 9 at the Four Seasons Hotel in San Francisco.

Conference organizers attribute the popularity of the event to a combination of an agenda tightly focused on the theme of “Collaboration That Delivers Results,” in conjunction with an increased need among sales and marketing leaders for insights on how to align people, processes, and technology to drive greater revenue and increase customer loyalty. An informal cross-section of confirmed attendees indicates a sharp interest among companies seeking a competitive edge in 2011, including Adobe, ADP, Chase, Compuware, Experian, Facebook, Heartland Payment Systems, Kaiser, LinkedIn, Manpower, McKesson Corporation, NetApp, Plantronics, Symantec, Xerox, and Yelp.

Also cited as strong draws:

• An exclusive line up of high-level speakers from top-ranking CRM companies (SAP, SAP Americas, CDC Front Office, Microsoft Dynamics CRM, Oracle).
• The premiere of the Sales & Marketing 2.0 Awards, which honor companies at the forefront of excellence in leveraging SaaS technologies. Finalists will be awarded at the Sales & Marketing 2.0 Awards ceremony, on the final day of the conference.
• The inclusion of “marketing” to the title of the conference, which reflects a growing industry fixation on eliminating silos that exist between sales and marketing teams.

The two-day conference agenda is both comprehensive and unique in addressing the challenges and benefits associated with aligning sales and marketing teams.

More Information
Schedule a media interview.
Get updates via Twitter @Sales20Conf (#SM20).

Audience
Expected attendance will be more than 450 people; job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

CONTACT:
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563