Keynote Speakers
Chris Ball
RVP Enterprise West, SAP
Chris Ball is the Regional Vice President for West Large Enterprise, responsible for all of SAP's sales business operations in this region. Previously, Chris was Group Vice President for the SAP Premier Customer Network, responsible for the business relationships and BU Sales for the most strategic global accounts in the North America region. Chris has over 17 years of experience in the enterprise software market. ( MORE )Prior to joining SAP in 2003, Chris held various executive management positions in several publicly traded and venture backed high tech companies in the Silicon Valley, including co-founding Liquid Software, an enterprise software company that was aquired in 2001. Chris received a J.D. degree from Suffolk University Law School, a B.A. in English / Political Science from the College of the Holy Cross and studied Middle Eastern Politics at Oxford University in the UK.( CLOSE )
Jonathan D. Becher
Executive Vice President, Marketing, SAP
Jonathan Becher is executive vice president of Global Field Marketing, responsible for driving marketing contribution to pipeline via all routes to market around the globe. Becher also heads Enterprise Solution Marketing, including industry, line-of-business, platform, and services marketing. He is responsible for championing SAP's strategy of helping organizations close the gap between strategy and execution so that they can optimize ( MORE )business performance. Becher reports to Marty Homlish, global chief marketing officer of SAP AG, and serves on the management team for SAP Executive Board member Bill McDermott. Becher is a frequent speaker at industry events, an active member of the enterprise applications community, and author of multiple papers on a wide range of subjects, including a popular blog. Becher joined SAP from its 2007 acquisition of Pilot Software, where he was president and chief executive officer. Becher holds a master’s degree in computer science from Duke University in North Carolina, and a bachelor's degree in computer engineering from the University of Virginia.( CLOSE )
Christopher W. Cabrera
Founder, President and Chief Executive Officer, Xactly Corp.
Chris has more than two decades of successful senior management experience at both early-stage and public companies. He’s an industry expert in issues relating to sales performance management, sales compensation, and enterprise and on-demand/software-as-a-service delivery models. Before founding Xactly Corporation, Chris was Senior VP of Operations for Callidus Software. He was responsible for ( MORE )the execution of worldwide sales and marketing strategies, customer advocacy, and strategic alliances. Under his leadership, the company acquired over 100 customers, contributing to the growth of annual revenues from 0 to greater than $75 million and a successful IPO. Before Callidus, Chris was director of North American channel sales at Silicon Graphics, responsible for annual sales that topped $500 million. Chris has a bachelor of science degree in business administration with an emphasis in entrepreneurship from the University of Southern California and a master’s degree in business administration from Santa Clara University.( CLOSE )
Aaron Kahlow
CEO, Online Marketing Connect / @aaronkahlow
Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named ( MORE )one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards. Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook.( CLOSE )
Gerhard Gschwandtner
Founder & CEO, Selling Power / @gerhard20
Gerhard Gschwandtner launched Selling Power magazine in 1981 with a vision to create the number one industry resource for sales professionals. He has trained more than 10,000 salespeople around the world and is the author of 17 sales management books. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including ( MORE ) Colin Powell, Seth Godin, Donald Trump, Mary Kay Ash, Malcolm S. Forbes, Bill Marriott, Michael Dell, Jay Leno, Ann Mulcahy, Larry King, Dr. Norman Vincent Peale, and George Foreman. In 2005 he founded the popular Sales Leadership Conference series, a collaborative and dynamic learning environment in which sales leaders learn how to create and sustain winning teams that yield higher productivity, sales, and customer satisfaction. His blog, sellingpower.typepad.com, receives an average of more than 6,800 hits a month. He is originally from Salzburg, Austria.( CLOSE )
Peter Stewart
Senior VP Sales, Collaboration Technology Services, PGi / @peterstewartpgi
Peter J. Stewart is the Senior VP Sales for Collaboration Technology Services at PGi, a global provider of virtual meeting solutions with $600M in revenues and 40,000 customers in 24 countries.
He leads the Collaboration Technology Services & Sales Engineering teams that provide virtual meeting expertise to global enterprises. Peter helps customers develop an integrated unified communications & collaboration strategy including audio, ( MORE ) web, and video conferencing and Unified Communications including email, instant messaging, workspaces, and social business networking.He has held senior leadership positions at Sprint-Nextel, PricewaterhouseCoopers Consulting, and AIESEC. In his presentations, Peter provides a unique perspective by fusing the latest technology trends with current market dynamics and end user examples. “Having the latest technology at your disposal is a step in the right direction, but the real power is in actively using collaboration technology to drive measurable business transformation."His expertise is inenterprise sales, software collaboration tools, and cloud computing. Peter is frequently interviewed by leading analyst firms for his industry perspective including Gartner Research, Forrester, Frost & Sullivan, and Wainhouse. Stewart was born in Vienna, Austria and grew up in Atlanta, where his father developed pioneering financial software at The Coca-Cola Company. He earned an MBA from the Goizueta Business School at Emory University and a Bachelor’s of Civil and Environmental Engineering, with honors, from Georgia Tech. After college, he worked for PricewaterhouseCoopers Consulting as a Principal Consultant specializing in Enterprise IT Systems and for Sprint-Nextel as a Senior Product Manager developing their Wireless Business Solutions Platform.
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Brad Wilson
General Manager, Microsoft Dynamics CRM
Brad Wilson leads product management and marketing for Microsoft’s customer relationship management (CRM) business. In that role, he is responsible for driving awareness, demand, and revenue on a worldwide basis. Brad has more than 20 years of engineering, marketing, and sales experience in the technology industry, including more than ten years in the enterprise business applications space. Prior to joining Microsoft, Brad worked in senior management roles at large organizations like ( MORE ) PeopleSoft and Hewlett-Packard as well as in venture-backed start-ups. He holds a bachelor's and master's degree in computer science from the University of Florida, and an MBA from Emory University.( CLOSE )
Mark Wilson
Vice President, Corporate Marketing, Sybase, Inc.
Mark Wilson has more than 15 years of experience in corporate development and marketing. As vice president of Corporate Marketing, Mark oversees Sybase’s branding and advertising, public relations, analyst relations, corporate events, online marketing, customer references, as well as other strategic marketing endeavors. Mark was named by BtoB magazine as one of the Best Marketers for 2009. Prior to his current role, ( MORE ) Mark was responsible for strategic planning, product management, and marketing functions for Sybase 365. He also served as vice president and general manager for Sybase iAnywhere’s On-Demand Solutions Group, and vice president of corporate development for Sybase. Mark has also held multiple positions at KPMG Consulting in the Information, Communications, and Entertainment practice. Previously, he served as marketing manager at AT&T. Mark started his career at public affairs firm Stoorza, Ziegaus & Metzger, driving state-wide government affairs initiatives in California. Mark Wilson holds an MBA and an MA in public policy from University of Chicago. He received his BA from University of California at Santa Barbara.( CLOSE )
Mark Woollen
Vice President of Social CRM Products, Oracle
In addition to being VP of Social CRM Products at Oracle, Mark is responsible for defining product and market strategy for the Sales, PRM, and Customer Order Management parts of Oracle’s CRM products. Mark has over 15 years of sales, marketing, and development experience, with a history of redefining product development to deliver products that are easier to use. Before Oracle, Mark was VP of Products for InQuira Corp. where ( MORE ) he guided company strategy and product development to successfully launch InQuira into the customer self service and contact center market. He spent 7 years with Siebel Systems growing the Web Service product line from third to first in the eCRM market. Mark has also held management roles in financial services and high technology sales consulting at Siebel, Oracle and Advent Software. Before turning to enterprise software, Mark worked in financial services and electronic payment systems at Bank of America and as a consultant at Edgar, Dunn, and Company. Mark has a bachelor's degree in Chemistry from Occidental College.( CLOSE )
Speakers / Panelists
Scott Albro
Founder & CEO, Focus / @scottalbro
Scott Albro is the Founder and CEO of Focus. Focus helps people make better business decisions. Business professionals of all types can find high quality research, 1:1 analyst support, and a thriving community of experts here. It's all free and accessible to everyone.
Prior to Focus, Scott contributed to the growth of three successful Silicon Valley start ups in a variety of different product, business development, and ( MORE )marketing roles. Wherever he works, he likes building businesses that disrupt big, legacy markets; leading teams of motivated, smart people; and working hard.
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Gary Ambrosino
Executive Vice President & Chief Operating Officer, TimeTrade / @garyambrosino
Gary Ambrosino is Executive Vice President and Chief Operating Officer of TimeTrade (www.timetrade.com), the world leader in online appointment scheduling, whose Software-as-a-Service solutions drive lead nurturing, Inbound Sales™ and customer satisfaction for companies like Best Buy, Lowe’s, and Coldwell Banker. Gary has been pioneering, building and leading innovative software businesses for over 25 years. ( MORE ) Before joining TimeTrade, Gary was CEO of Sensicast Systems, where he was awarded the “Energy Innovator Award” by the U.S. Department of Energy. Previously CEO of Cognio (the company that invented the Intelligent Spectrum Management system that is now a standard in all Cisco Wi-Fi products), Gary was also Vice President of Marketing & Business Development at Xionics, whose software is embedded in HP's laser printers. Gary started his career at Hewlett-Packard where he headed PC software marketing, and led the development of the software product that subsequently became Microsoft PowerPoint.( CLOSE )
Miles Austin
Sales & Marketing Technologist, Fill the Funnel, Inc. / @milesaustin
Miles Austin, a sales and marketing technologist, is recognized as one of the leading authorities on web tools for sales and marketing success. By focusing on the selection, implementation and training for selected web tools; his clients enjoy measurable improvements against their strategic and tactical goals. ( MORE ) Incorporating sales, marketing, finance and customer needs into a customized bundle of tools results in a well-balanced, collaborative environment for your business. As a speaker and trainer in high demand, he brings a high-energy, action-oriented message that empowers attendees to implement recommended tactics and tools to achieve immediate results. Miles also authors the popular Fill the Funnel blog.( CLOSE )
Mike Belongie
VP Sales, Axonom
Belongie has lead the sales and marketing functions at Axonom since the founding of the company in 2003. During this period Axonom has achieved 7 consecutive years of positive, profitable growth. Belongie has built Axonom into a recognized leader in the Microsoft Dynamics channel. Belongie represents Axonom on the Microsoft Dynamics Partner Council. ( MORE ) The Council is made up of a few dozen top partners out of Microsoft’s thousands of channel partners. Prior to joining Axonom, Belongie was Southeast General Manager for Skyline Inc,a leading trade-show equipment and large-format digital graphics company. In this role Belongie was responsible for all sales and marketing operations for a 6 state region, including 25 sales executives and 15 sales support and marketing staff. Belongie graduated from the University of St. Thomas with majors in Economics and Business Administration. ( CLOSE )
Bill Binch
VP Sales & Customer Success, Marketo
Bill leads Marketo's sales and customer success activities and is a key architect of Marketo’s rapid sales growth. Prior to joining Marketo, Bill was VP and General Manager, Distribution, at AVOLENT, where he managed the team focused on the distribution market, small & medium businesses, and install base customers. ( MORE ) Prior to AVOLENT, he developed his sales and operational experience at Oracle, PeopleSoft, and BEA Systems, where he built and managed direct, inside, and channel organizations and ran business units ranging from mid-market business customers to strategic accounts. Bill graduated from Arizona State University with a BS in Marketing.( CLOSE )
Chad Burmeister
VP Corporate Sales, IronKey / @velocity_sales
Chad Burmeister is a proven technology executive with deep experience in high-velocity selling and an expert in building a corporate sales engine. Business professionals describe Chad as "high energy", "high integrity" and Chad has "an extremely high ability to execute".
Chad is Vice President of Corporate Sales at IronKey, "the world's most secure flash drive company". Chad is responsible for leading and growing all aspects of the Corporate Sales organization including Lead Generation, quota Carrying Inside Sales and Global Service Renewals. ( MORE ) Chad is also President of the Silicon Valley Chapter of the American Association of Inside Sales Professionals—an association dedicated to "taking inside sales to the next level of productivity and professionalism". Prior to IronKey, at Riverbed Technology, he helped build the Inside Sales Team from 14 to 40+ by 2010 including a quota carrying Inside Sales Team. Chad was instrumental in driving and deploying technologies for Riverbed to insure sales productivity including Hoovers, OneSource, Jigsaw, Rain King, WebEx, and Cloud 9 for pipeline analytics. Prior to Riverbed, Chad was a Sales Leader at WebEx Communications (Cisco/WebEx), and was Founder/CEO of his own lead generation company called Tele-SalesForce.com where he grew revenues from $0 - $500k annual run rate in < 3 years.( CLOSE )
Fred Cook
Chief Information Officer, North Shore Credit Union
With more than 15 years of senior management experience, Fred provides leadership and strategic direction to the ITS department and Central Administration & Facilities, promoting the efficient use of technology throughout NSCU. He leads and fosters organizational innovation and creativity in the planning, design and implementation of technology standards, helping to position NSCU as a credible innovator in the financial services marketplace. ( MORE ) Fred manages strategic integration for telecommunications, systems and overall security, and risk analysis of NSCU's technology systems. He also conducts regular reviews of corporate systems to ensure that NSCU remains a leader in innovation and quality. In addition to his responsibilities at NSCU, Fred is a Director on the FICANEX Board, which runs the Exchange, the second largest ATM system in Canada. ( CLOSE )
Mike Damphousse
CEO, Green Leads / @damphoux
Mike is the consummate sales and marketing executive, leading both the growth of Green Leads and the techniques and practices behind Green Leads' demand generation success. Mike brings over 20 years of senior management experience from a series of high technology and b2b marketing firms. During the past 6 years Mike has developed a new brand of demand gen that leverages both technology, the human asset, ( MORE ) and social media. After sharing these ideas with other leading demand gen companies, Mike decided to form Green Leads, where he can complement these practices with a higher sense of quality and accountability to the company, its people, its clients, and its community. Prior to his focus on marketing services, Mike served as both an entrepreneur and executive. He was CMO of Infoteria, an XML software company, founder and CEO of Pangaea Software, an enterprise level software solutions company. Over the years, Mike has served on several boards of both commercial and non-profit ventures. Mike holds a BS in Computer Science from Merrimack College.( CLOSE )
Jim Dickie
Managing Partner, CSO Insights / @jimdickie
Jim Dickie is a partner with CSO Insights, a research firm that specializes in analyzing how companies are reinventing the way they market, sell to, and service customers. He has over 25 years of sales and marketing management experience. Dickie began his career with IBM and Sterling Software and then launched two successful software companies. Dickie is a contributing editor for CRM magazine, the author of multiple ( MORE ) books including, The Chief Sales Officers Guide to CRM and Insights into High Tech Sales and Marketing. He is a board member for Baylor University’s Center for Professional Selling. Dickie is a guest host on World Business Review seen on PBS. Over the past ten years, CSO Insights survey of over 4,000 customer relationship management projects has become the benchmark for tracking the evolution of the marketing, sales, and service automation initiatives. CSO Insights clients span multiple industries and include such firms as 3M, GE Capital, Great West Life, Federal Express, IBM, Accenture, StorageTek, Xilinx, Hewlett Packard, McKesson, Unocal, Cessna, Bell South, Vishey Electronics, and Intel.( CLOSE )
Christopher Dunagan
Global CRM Applications, Fluke Corporation/Danaher Test & Measurement Platform / @dowdunagan
Christopher directs all CRM applications globally for Danaher’s $1.5B Test & Measurement divisions, including Oracle, Onyx, Eloqua, Salesforce and Microsoft Dynamics CRM. Most recent accomplishments include standardization and worldwide deployment of Microsoft Dynamics CRM as a new corporate standard for Fluke, and a new similar standard for Eloqua Demand Generation globally. ( MORE ) Prior to Danaher, Christopher worked for Oracle Consulting, and was involved with a wide scope of CRM Application development and Global CRM projects at Oracle.( CLOSE )
Len Fischer
Vice President, Marketing, Informatica / @LennardFischer
Len Fischer is the vice president for regional marketing responsible for the strategic direction of the Informatica Americas field marketing activities, including executive customer programs, lead-generation activities as well as setting and execute marketing strategy at the region level in conjunction with sales leadership. Fischer also provides leadership integrated marketing program execution support for the Americas. ( MORE ) For much of his career at Informatica, Fischer has also held the leadership role for the global Informatica User Group program, which promotes networking, education and product advocacy for all Informatica products. The online customer community included more than 100,000 members worldwide under Fischer’s leadership. Prior to joining Informatica in 2000, Fischer worked at SAP Americas, where he worked in product management and program consultancy. Fischer began his career at Unilever as a production control group leader for the Western regional production activities. He earned a bachelor’s degree in operations management from Northern Illinois University and a masters degree in business administration from Pepperdine University.( CLOSE )
Brian Frank
Senior Director of WW Operations, LinkedIn
Brian Frank is Sr. Director of WW Operations at LinkedIn, the world’s largest professional network. Mr. Frank manages the Sales Operations, Channels, Demand Generation and Training teams, as well as assumes overall responsibility for sales management for LinkedIn’s Hiring Solutions vertical, which helps companies hire top passive talent. Prior to LinkedIn, he spent 10 years at Ariba, where his roles included VP, GM of the Contract ( MORE )Management Solutions, Regional CFO of North America, and Associate General Counsel. Mr. Frank has extensive experience in selling SAAS solutions, sales operations, business systems, and financial planning. He is also Co-Founder and General Counsel of the Juniper Residential Fund, a real estate investment fund founded in 2009. Mr. Frank holds a degree from UCSD, cum laude and a JD from Santa Clara University School of Law.( CLOSE )
Brian Gable
Senior Manager, CRM & Marketing Systems, Irvine Company
Brian Gable is the Senior Manager of CRM & Marketing Systems at the Irvine Company, and has over a decade of experience implementing CRM technologies, including Siebel and Pivotal. At Irvine Company, he led the Pivotal CRM implementation and is responsible for its rapid growth and enabling an array of teams that span five major operating divisions, including Commercial Office Leasing, Retail Leasing, Apartments, Land Development, and Homebuilding. ( MORE ) With his background in consulting and technology over several large-scale deployments, Brian has helped the Irvine Company to build a strong foundation around a platform that has greatly heightened sales and customer insights and saved thousands of hours and millions of dollars per year by automating redundant and manual processes. Brian attended the James Madison University and now lives with his wife and two daughters in Laguna Niguel, CA. Outside of work and family, he enjoys surfing and travelling the globe hunting for undiscovered surf.( CLOSE )
Renee Gellatly
Marketing Manager, Demand Creation at NetApp, Inc
Renee Gellatly is Director of Demand Generation, Corporate Marketing at NetApp, Inc., the innovative leader in storage and data management solutions. She brings 15 years experience driving strategic integration and alignment across the sales and marketing organizations to foster net new account acquisition and further develop installed base opportunities. Renee is responsible for managing the growth of targeted accounts ( MORE )and contacts that fuel qualified prospecting for channel, field and sales enablement. Prior to joining NetApp in 2008, Ms. Gellatly consulted for many of the bay area's top technology firms, supporting the optimization of marketing systems, reporting and database management. Ms. Gellatly holds a bachelor's degree in Political Science from San Diego State University.( CLOSE )
Costa Harbilas
Vice President, Americas Product Specialty Sales, HP Software & Solutions
Costa leads the Applications & Operations Product Specialist Sales Teams in the Americas for all customer segments as well as the World Wide Sales Teams for Fortify (HP’s newly acquired Application Security Company September 2010). Costa has been with HP Software & Solutions for the last three years. Costa has more than 15 years of experience in the technology and enterprise software industry with organizations like Cognos, CA & Infor. ( MORE )Prior to HP, Costa was the VP of Worldwide Sales and Field Operations for Gamma Software, a startup in the SAP ecosystem. Costa earned his Masters of Business Administration from Pepperdine University and his Bachelor of Science from Cornell University.( CLOSE )
Penny Herscher
President and CEO, FirstRain
Penny Herscher is an experienced technology CEO with a broad background in technology, sales and marketing. Her first company, Simplex, was in the semiconductor software market and she led it to a very successful IPO in 2001 and sale to Cadence Design in 2002. Her second company, FirstRain, provides intelligent business search to business professionals including strategic sales and marketing teams ( MORE ) and institutional investors, providing them with real-time analysis and intelligence about their target companies and markets. Penny started her career in R&D, spent many years in marketing and major account sales before becoming a general manager and then a CEO. She has worked at Texas Instruments, Synopsys and Cadence Design, as well as her own companies. She is an experienced speaker and teaches entrepreneurship at business schools and industry associations in the U.S and Europe. Penny has an MA Hons in Mathematics from Cambridge University England. She serves on the boards of JDSU, Rambus and FirstRain and on the non-profit boards of Planned Parenthood Mar Monte and the Anita Borg Institute.( CLOSE )
Colleen Honan
Senior Vice President, Global Sales & Services, OneSource Information Services
Colleen Honan, Senior Vice President of Global Sales and Services for OneSource Information Services, is responsible for the company's worldwide sales initiatives including direct, channel, go-to-market strategies, and alliances. Previously, Colleen held a variety of executive positions for which she consistently met revenue and new business goals. Prior to joining OneSource, Colleen held customer service positions at Thomson ( MORE )Financial Networks. A frequent industry speaker addressing sales processes and sales organization structures, Colleen earned a Bachelor of Science degree from Merrimack College, North Andover, MA.( CLOSE )
Tom Kemp
CEO, Centrify / @ThomasRKemp
Tom Kemp is President and Chief Executive Officer at Centrify, where he is driving the strategic direction of the company. Previously he was Entrepreneur in Residence at Mayfield, a leading venture capital firm. Kemp was a co-founder of NetIQ and in his last position there served as Senior Vice President, Corporate Strategy and Development. ( MORE ) Other positions held by Kemp in his nearly eight-year tenure at NetIQ included Senior Vice President and General Manager of its Performance and Availability Management business unit; Senior Vice President of Products; and Vice President of Marketing. Prior to NetIQ Kemp held various management, technical and marketing roles at Compuware Corporation, EcoSystems Software, and Oracle Corporation. He holds a Bachelor of Science degree in computer science and in history from the University of Michigan.( CLOSE )
Michelle Kim
Director of Marketing, Innotas
Michelle is Director of Marketing at Innotas, a leading provider in cloud solutions for IT Management. She leads all demand generation, public relations, content strategy, and marketing operations and analytics. She is a numbers-driven marketing professional with over 14 years of B2B marketing experience, specializing in driving revenue through strategic demand generation practices, creating alignment between sales and marketing, and marketing strategy for Software-as-a-Service products. ( MORE ) Prior to Innotas, Michelle was Director of Marketing at OB10 where she led customer acquisition and helped establish OB10 as the global leader in e-Invoicing. Michelle was responsible for creating effective customer acquisition programs aimed at the Fortune 2000 for OB10’s SaaS e-Invoicing product. Michelle holds a bachelor's degree in Political Science from University of California, San Diego.( CLOSE )
Nancy J. Martini
President & CEO, PI Worldwide
Nancy J. Martini is President and CEO of PI Worldwide®, an international consulting company based in Wellesley Hills, Massachusetts, specializing in leadership and sales development. Since 1955, PI Worldwide has helped companies improve performance, productivity and profitability by utilizing the insight provided by their proprietary behavioral assessment tool, Predictive Index® along with the company's Selling Skills Assessment Tool™ ( MORE )(SSAT) and its sales training program, Customer-Focused Selling™ (CFS). Martini is responsible for the entire PI Worldwide organization, which includes the corporate office, 45 locations globally, over 350 Consultants, serving more than 7500 clients, in 146 countries. Nancy is the author of the best selling business book Customer-Focused Selling published by Adams. Nancy holds a Masters Degree in Psychological Studies from Cambridge College.( CLOSE )
Jon Miller
VP Marketing, Marketo
Jon leads strategy and execution for all aspects of marketing at Marketo and is a key architect of Marketo's hyper-efficient revenue engine (powered by Marketo's solutions, of course). He explores everything from demand generation and lead nurturing to marketing ROI and revenue cycle management in his popular blog, Modern B2B Marketing, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. ( MORE ) Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business. ( CLOSE )
Dick Orlando
Executive Vice President, Biscom
Dick Orlando is Executive Vice President at Biscom, an innovative and award-winning Document Delivery and Security Software company. Dick is accountable for Biscom’s Sales and Marketing in driving the company’s total revenue for legacy products and services from base customers and new accounts. ( MORE )At Biscom, Dick successfully launched two new divisions in 2007 for cloud-based document delivery and an enterprise security software solution for preventing data breaches. Under Dick’s leadership, Biscom has consistently grown revenue by establishing a new Web 2.0 Sales and Marketing model that successfully acquired a record number of new accounts to Biscom’s customer base of 3000+ enterprises. Prior to Biscom, Mr. Orlando has led Sales and Marketing divisions in high technology at both Fortune 1000 companies with P&L responsibility up to $450 million and start-ups. Mr. Orlando holds a BS in Business Management from Northeastern University and resides in Boston.( CLOSE )
Dave Peterson
CMO, Coverity
Dave Peterson makes a living building great companies and killing crappy marketing. He has spent 18 years taking complex products and services to market in simple powerful ways. Dave believes that a strong point of view and a provocative position drives up the value of products and companies. He has helped billion dollar publically traded software companies, world renowned architects, web media software vendors, giant construction equipment corporations, and super boring techy software companies produce a mountain of results and growth with this strategy. ( MORE ) Today, Dave serves as chief marketing officer at Coverity. Coverity eliminates software defects in your smart phones, cars, televisions, and in the Mars Rover to make sure software doesn’t crash your business and your life. Prior to Coverity, Dave served tour of duties as CMO at Aggregate Knowledge, Vice President of Marketing at Mercury Interactive Corporation, and Marketing Black Belt at LOCHHEAD Consulting. Dave also has war stories from his start up days at GiveMeTalk!, his early CRM battles at Vantive Corporation, and hard time served in advertising and marketing agencies. ( CLOSE )
Anneke Seley
Founder and CEO, Phone Works, Coauthor, Sales 2.0 / @annekeseley
Anneke oversees Phone Works, a sales strategy and implementation consultancy with expertise in phone and Web selling. Phone Works helps clients increase revenue at decreased cost using Sales 2.0 practices. ( MORE )Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She was the 12th employee at Oracle and the founder of the company’s now $1B global inside sales organization.( CLOSE )
Alison Shaffer
Group Manager, Marketing Operations & Analytics, Cisco WebEx
Alison Shaffer is currently the Group Manager of Marketing Operations and Analytics at Cisco WebEx in Santa Clara, California. She is an accomplished, data-driven, marketing operations professional, with 18 years of experience. Her team of analysts and marketing managers execute data analytics and database marketing strategies, and focus on initiatives that optimize the company’s abilities to effectively increase usability of customer and prospect data. ( MORE )The team also focuses on analysis, data operations issues, privacy compliance, data governance initiatives and email deliverability. Alison’s past employment includes marketing management, operations and privacy roles at Yahoo Inc, Intuit, and Hallmark Cards, Inc. Alison was the 2010 winner of the Direct Marketing Education Foundation (DMEF) Rising Star Award. As a marketing professional, Alison is also an active participant in evangelizing database marketing, and has spoken at various marketing events including the Jan, 2010-Worldata Direct Marketing Summit; May, 2010- DM News Direct Marketing Webinar and Feb,2008-Email Evolution Conference. (DMA) Alison received her Bachelor’s degree at Ohio University and her Masters in Business Administration/ Integrated Marketing Communications, at Northwestern University. She is a Six Sigma certified Green Belt, and is studying to become CIPP certified. ( CLOSE )
Branden Tsetsilas
Sr. Director of Global Sales Operations, Progress Software
Branden Tsetsilas is the Sr. Director, Global Field Operations for Progress Software where his primary focus is on Sales and Marketing Planning and Operations. Progress Software is the third high-tech company where he has successfully integrated Sales and Marketing Operations to increase field alignment, drive process efficiency and increase CRM effectiveness . His responsibilities include field planning & design, customer relationship management, business process management, reporting development and analytical services. ( MORE ) Prior to joining Progress Software, he spent 15 years implementing Sales and Marketing CRM processes, methodologies and CRM systems including Salesforce.com, Siebel/Oracle, SAP and Onyx. He has also implemented various business intelligence environments including Brio, Business Objects, Siebel Analytics and Salesforce.com Reporting with Cloud9. Branden has held numerous Sales and Marketing operational leadership positions working with high-tech industry leaders IBM, Microsoft, EMC and Novell. He has presented at some of the CRM industry’s largest venues and continues to share his best-practices through multiple mediums. Branden holds a B.S. from Northeastern University and an Executive Business Administration CPD at The Wharton Business School, University of Pennsylvania. ( CLOSE )
Deb Westman
Director of Sales Operations, Experian Marketing Services
Deb is the Director of Sales Operations for Experian Marketing Services. She has more than 14 years experience in the creation, development and/or re-engineering of Sales and Service organizations. In her current role, Deb is responsible for Business ownership of the CRM system, sales process improvement initiatives, the delivery of actionable business information to Experian leadership, and for co-managing the Client Loyalty/NetPromoter program. ( MORE ) Prior to joining Experian in 2009, Deb consulted for a large technology firm in the area of Customer Knowledge Management. Before her consulting role, Deb held the role of Vice President, Operations for a Practice Management software company with responsibilities for customer service, technology, product development, training and education, and quality assurance. Deb holds a bachelor's degree in Education from the University of Maine.( CLOSE )
Mark Williams
CRM Manager, CareerBuilder
Mark leads a team of developers working primarily on sales force automation with Pivotal CRM. Mark has been with CareerBuilder more than ten years, overseeing the growth of their Pivotal platform from barely 100 users initially to nearly 1400 users today. ( MORE ) During this time, Mark led initiatives to expand the use of Pivotal from simple customer activity tracking to a full blown sales force automation platform that has helped CareerBuilder grow to become the global leader in human capital solutions. Integrating CRM with back office systems and a variety of vendor data sources provides sales people with timely and actionable information needed to close deals. Through these initiatives, Mark and the team at CareerBuilder have proven that CRM can directly impact the bottom line. ( CLOSE )
Mark Wilson
Vice President, Corporate Marketing, Sybase, Inc.
Mark Wilson has more than 15 years of experience in corporate development and marketing. As vice president of Corporate Marketing, Mark oversees Sybase’s branding and advertising, public relations, analyst relations, corporate events, online marketing, customer references, as well as other strategic marketing endeavors. Mark was named by BtoB magazine as one of the Best Marketers for 2009. Prior to his current role, ( MORE ) Mark was responsible for strategic planning, product management, and marketing functions for Sybase 365. He also served as vice president and general manager for Sybase iAnywhere’s On-Demand Solutions Group, and vice president of corporate development for Sybase. Mark has also held multiple positions at KPMG Consulting in the Information, Communications, and Entertainment practice. Previously, he served as marketing manager at AT&T. Mark started his career at public affairs firm Stoorza, Ziegaus & Metzger, driving state-wide government affairs initiatives in California. Mark Wilson holds an MBA and an MA in public policy from University of Chicago. He received his BA from University of California at Santa Barbara.( CLOSE )
Session Moderators
Aaron Kahlow
CEO, Online Marketing Connect / @aaronkahlow
Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named ( MORE )one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards. Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook.( CLOSE )
Tracey Kaufman
Senior Director of Customer Experience, Cloud9 Analytics
For the past 20 years, Tracey Kaufman has devoted her career to representing the voice of the customer. With experience at Fortune 500 and startup companies that span the enterprise software, eCommerce and advertising industries, Tracey brings to Cloud9 a proven track record of passion for customer advocacy, as well as a solid foundation on how to leverage CRM tools to drive desired business outcomes. ( MORE ) During the latter part of her seven-year tenure at Siebel as Director of Customer Experience for Siebel CRM OnDemand, Tracey was the first to establish formal customer advocacy and retention programs that increased customer satisfaction by 60% in only 18 months. More recently, Tracey served as Senior Director of Commerce Solutions at GSI Commerce, where she championed enterprise-wide customer advocacy initiatives and elevated Customer Experience to the top of the corporate priority list, resulting in a 38% improvement in customer satisfaction. Tracey holds a BS degree from Union College.( CLOSE )
Craig Rosenberg
Leader, Focus Expert Network, Focus
Craig is the leader of the Focus Expert Network for Focus.com, where his team recruits, engages and manages the world-class industry and technology experts who make up the Focus Expert Network. Focus.com is fostering the democratization of industry data, information and advice by reinventing how expertise is created and consumed by business professionals. At the heart of Focus.com is the Focus Expert Network, in which experts power the real-time Q&A, research and personalized support that so many businesses now depend on. ( MORE ) Craig is also the author of the popular sales and marketing blog, The Funnelholic, where he writes about b2b marketing issues including demand generation and lead management. Prior to Focus, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of high-tech verticals ranging from business applications to IT infrastructure.( CLOSE )
Jason Rushforth
President, CDC Software
In his role at CDC Jason Rushforth is responsible for North American CRM Sales, worldwide marketing and its Strategic Alliances channel sales program, as well as the operations for the Front Office product business. Previously, Mr. Rushforth was CDC Software's Global VP of Financial Services, responsible for the long-term global strategy of the financial services vertical of the company's Front Office solutions, ( MORE )which include Pivotal CRM, CDC Respond, CDC MarketFirst, and Saratoga CRM. Since 2000, Mr. Rushforth has played an instrumental role in the growth of the CDC Software's Front Office products. As a visionary expert in the application market, especially in the CRM segment, Mr. Rushforth is known for his keynote speaking engagements and feature webcasts with Wall Street & Technology and TowerGroup. He frequently contributes to industry articles in publications including CRM Magazine, Financial Services Technology, and CRM Advocate.( CLOSE )
Brett Wallace
Vice President of Sales, ZoomInfo
Brett is responsible for the strategic direction and overall management of sales across the ZoomInfo’s core Recruiting and Sales Products. A true sales executive "rock star", Wallace has a proven track record for growing businesses in challenging economic times, and brings the experience to support the success of ZoomInfo’s existing clients while winning new clients and markets. Before ZoomInfo, Wallace spent the nine ( MORE )years at Forrester Research in various sales and service positions, most recently serving as the Director of New Business Sales for IT professionals. He successfully drove strategy and management for a new business sales organization responsible for selling to enterprises with over $1 billion in annual revenue. Prior to being promoted into sales management, he was Forrester’s #1 sales executive in 2003, 2005, and 2006. Wallace earned a bachelor's degree cum laude from the University of Massachusetts at Amherst and is a graduate of the Program for Leadership Development at Harvard Business School.( CLOSE )
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