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For many companies, adopting Sales 2.0 has become a business imperative — a necessary step to keep pace with customers and prospective customers.

As customers have become more adept at using the Web to mine information, gathering data from corporate Web sites and seeking out comparisons using search engines, they’ve also become more informed. Today’s sales teams need to keep pace by using the Web to understand and communicate with their customers.

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Sales 2.0 for Dummies is an introduction to the key concepts of Sales 2.0 and the innovative Web-based technologies that can help move sales to the next level. Whether a company is already experimenting with such tools or just getting started, this book can help organizations begin to develop a sound Sales 2.0 approach.

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