5 Ways to Prepare for the Sales & Marketing 2.0 Conference Next Week

guidebook app for sales & marketing 2.0 conference

Our Sales & Marketing 2.0 Conference next week in San Francisco is promising to be our biggest event yet. Here’s what’s on deck:

  • More than 570 600 [updated as of 10/19] B2B sales and marketing leaders have registered to attend;
  • More than 40 speakers will be keynoting, leading breakout sessions, or participating on panel discussions,
  • More than 20 sponsors will be on hand to discuss solutions that can help B2B sellers with sales coaching, getting qualified leads, improving customer presentations/demos, shortening sales cycles, and more.

In our experience, these two days move fast — to get the most value from attending, start planning now. Here are our top five tips to help you get ready.

Tip #1: Download the mobile conference guide. 

Make this handy app from Guidebook (thanks to Microsoft Dynamics CRM for sponsoring) your new best friend — use it to quickly scan the full agenda, check session times and descriptions, create a “to-do” list, personalize your own reminders, and more. The app is compatible with iPhone, iPad, iPod touch, and Android devices. There are two ways to get it:

1. Download ‘Guidebook‘ from the Apple App Store or the Android Marketplace.
2. Visit guidebook.com/g/r74uw3xb from your phone’s browser

Tip #2: Take part in our “Passport Program” for a chance to win an iPad2.

Attendees who participate in our “Passport Program” will be eligible to win an iPad2. Answer trivia questions and get a “passport stamp” from each of the following booths for a chance to win an iPad2 (winners will be announced on Tuesday at the afternoon cocktail reception): CallidusCloud, iMeet, PROS, and The TAS Group.

Tip #3: On Monday, head out to the Veranda Terrace for lunch. 

On Monday, head outside to the Veranda Terrace and sit at one of 14 tables for our Birds-of-a-Feather Lunch. Each table will host a discussion around a specific selling challenge. Attendees, check page 38 in your attendee guide (provided onsite) for more details about seating.

Tip #4: Prepare to tweet.

Whether you’re attending or not, follow live updates and reporting about presentations, breakout sessions, special sponsor offers, and more on Monday and Tuesday by tracking #s20c on Twitter. Follow us at @Sales20Conf. And if you hear or see something worth sharing, tweet (or retweet) it!

Tip #5: Make use of our exclusive online resources after the event. 

The day after the event, we’ll email attendees a link and instructions to access select speaker presentations, white papers, and reports in our online Resource Library. (This is an exclusive benefit for registered attendees.)

For more tips, read this blog post from heinzmarketing.com — learn why he thinks it’s wise to cancel as many of your routine calls/meetings as possible, avoid sitting next to people you already know, work in the lobby or other public place instead of your hotel room, and visit the sponsor booths.

Have any tips to share about making the most of the Sales & Marketing 2.0 Conference? Let us know in the comments!


About Lisa

Editorial Director at SellingPower.com.
This entry was posted in #s20c, Conference Sessions, Conference Speakers, Sales 2.0 Conference, Sales 2.0 Events and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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